Oct 19 2018
Gone are the days when brands would scoff at having social media promotions. We have successfully stepped into the age where each brand needs to have a strategy to promote itself through social media, thus leading the brand to reach its maximum potential possible. A specialist team, a plan of action and separate budgets, social media is slowly moving into playing a very important part from a marketing viewpoint.
Why? We as millennials have moved from ‘I will ask dad about it’ to ‘just Google it’. Over billions of users are reported monthly through social media portals. Searching for the latest thing to buy, to eat, to do, people today are using their smartphones for looking at options as well as using the devices for approaching the brand for purchase. We truly have become a generation that ‘look online’ to lead our lives.
That’s from the customer’s point of view. What about a brand’s perspective? How do you get noticed in this plethora of options, especially if people aren’t looking for you? How do you, as a brand, grab their attention saying, “Hey, if you’re looking for options, I exist!”
Advertisements or ‘ads’ are now available on social media platforms such as Facebook, Instagram, Twitter, and even YouTube, which generates not just viewership but also helps translate a good chunk of this viewership into an actual business.
So, What do these ‘paid promotions’ do for your business?
1. Information and broadcasting
You have billions of prospective customers and many thousands of competitors on the same portal, doing the same things as you are. How do people know you exist in this sea of brands?
The first step of turning a person into a prospective buyer is letting him know the existence and the details of your brand. Organically your audience will grow at a steady pace but by putting some money behind your posts, you can reach a wider audience in a short span, thus helping you attract more leads.
2. Affecting decision making
With thousands of brands competing for that attention everyday in every way, how do you tip the scale in your direction? With targeting the right audience with your ads, you can leave an impression in the mind of a buyer. Subconsciously they appreciate your effort and eventually what you are selling.
Whether they see your ads on multiple platforms or multiple ads on a single platform, subconsciously, your brand identity gets stuck with your audience.
3. Higher returns with your budget
With traditional advertisements, there are more misses than hits. They cost you a bomb and the chances for it to result in leads are slim. There is no clear targeting, whereas with social media adverts, you can precisely set your audience, thus increasing your leads as well as you save on the lead cost.
4. Retargeting existing customers
A lot of times your customers might just add your products to the cart or view certain products but not make the purchase. Through social media retargeting, you can reach out to them again, get them to review the product(s) and help push the sale further.
With varied options available through multiple channels, your prospective customers can change decisions before you can blink your eye. So turn to social media advertisements to make you the last decision they make before they !