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Did you know that 88% of online visitors are less likely to return after a negative site experience, and that people’s perception of a company’s credibility is 75% based on Web design? Assessing and reiterating measures to help your website achieve a high performance level is no walk in the park. Web analytics is a highly reliable methodology to undertake an accurate assessment of your website’s performance. Get rid of the guessing game regarding campaign success/failure with these five tips to assess web analytics better! –

1. Keep A Check On Bounce And Exit Rates

The bounce and exit rates will help you determine whether your strategies are successful in grabbing the right eyeballs. Exit rates indicate how many people left the website via which page, and whereas bounce rates signify the number of people who didn’t even make it to the second page. These metrics are useful in understanding your conversion rate, i.e. the success of your website. A high bounce rate could mean your Website has poor content and usability issues, or that your social media campaigns  and emailers are not appealing enough to transfer audiences onto your site.

2. Keep A Note Of Your Referrers

Referrers are the websites that send traffic to yours. Good referrers can boost your online presence – benefit from more of these by building your online network strategically. For example, if you are a guest blogger on another Website, you can always hyperlink to your brand’s URL.

Pro Tip – Also check which channels are sending you traffic beyond referrers – i.e social media {handles, emailers, ads, etc.

3. Focus On Measurement

Web analytics heavily relies on measurement of standard metrics like referrers, bounce rate, unique site visits and repeat site visits. Many companies eyeball these numbers arbitrarily. Do not make this mistake – document these stats in an Excel sheet every month so you can identify issues as and when they happen.

4. Call To Action

70% of small businesses don’t even have a CTA on their Website! Make sure your website has a clear call-to-action so customers actually take the step you’re hoping they will! Do you want them to download something, sign up for a Webinar/event, make a purchase, leave a comment, sign up for newsletters? Whatever it is – make it evident.

5. Page Views

Always check the top performing pages on your Site – these are the portions actually resonating with your audience. If you have an e-commerce portal that sells earrings, necklaces and rings, and the best-performing page is rings sorted from low price to high price, you can discover that your rings are more appealing than the rest of the categories of products you offer, and that your customers are price conscious, too. Likewise, if you run a marketing company with an active blog section, examining which blogs are performing the best (through page views), will help you understand what your audience’s real concerns are and you can serve them with more relevant content, accordingly.

We hope these five tips help you understand your Website’s performance better so you can modify your campaigns, layout and content accordingly. There are many tools available for this – Google Analytics, Piwik, Snoop, Kissmetrics, Mint, Woopra, Crazy Egg – and, we’re also just a click away!

Sources –
> https://parqamarketing.com/2018/11/why-your-websites-design-is-important-stats-that-prove-it/
> https://www.smartbugmedia.com/blog/8-website-analytics-tools-you-should-be-using
> https://www.crazyegg.com/blog/5-components-of-successful-web-analytics/
> www.purelybranded.com/insights/top-10-website-analytics-you-should-be-measuring-and-learning-from/