Jul 19 2017
It can be tricky to determine if your Website needs to be revamped. It is easy to become complacent, and redesigning a site can be a pretty mammoth task. But, that could be detrimental to both branding and business. So, if you have a Website that has been up and running for a while now, here are five important questions to ask yourself to figure out if you should redesign it –
1. Has the purpose of your Website changed?
No, you do not need to redesign your entire Website every single time you adjust your marketing goals. However, if your marketing plans have changed drastically, you need to ask yourself if your Website is fully aligned with those goals. Everything needs to be cohesive.
2) Is your Website responsive?
People like to consume information on their mobile devices – in fact, over 60% Web traffic comes from such sources. So, if your Website isn’t responsive, you are going to lose business leads and customers. Do not take such a huge risk, and start optimizing your Website.
3. Is your Website sluggish?
Slow and steady wins the race is actually not always applicable. When it comes to Websites, speed is critical at many levels, from SEO, the amount of time users spend on your site and user-experience being offered. If your Website is slow, then it means it is poorly developed and/or your hosting platform is pretty bad. Don’t piss your audience off with a painfully slow Website. Just don’t.
4. Is your home page cluttered?
Your Website shouldn’t look like a messy scrapbook. Excessive content is overwhelming for a user to see on a Website. As we’ve mentioned in an earlier blog post, users do not want to read endless paragraphs of content the very first time they are being exposed to a new brand. It is a huge turn off. Your homepage should express your core values, the real purpose of your brand and what it has to offer.
5. Can people reach out to you?
This might seem obvious, but surprisingly many companies forget to display sufficient contact information. Customers want brands to be available – it establishes a sense of trust and security. Make sure a phone number and email ID is prominently available on your Website. Not including this vital information will result in users dropping off your site.v
Jul 12 2017
Are you feeling really depressed looking at your Website? Are the analytics reports of your Website pathetic? Okay, we get it – you are definitely wondering what exactly makes a Website great, aren’t you? There are six important elements that make a Website excellent. Does your Website have these six elements? Let’s find out –
1. Responsive Design
It is very normal for people to access websites from multiple devices with multiple screen sizes. This means you absolutely must consider if your website is mobile-friendly. This is a complete no-brainer. If your website is not mobile-friendly in a world where everyone is glued to their phones, you are seriously living under a rock. Rebuild your Website it in a responsive layout, or you can even build a dedicated mobile site.
Less is more. Repeat this until you believe it. Many businesses are taking Web design back to the basics with minimalistic designs and layouts. People cringe at clutter. Websites should feature fewer pages, with simpler designs and more blank space. THIS is what maintains more interest.
You need to cater to your audiences. A simple and intuitive navigation is another very important feature you must focus on. If your customers can’t easily get around your Website, then they are not going to stay for long and they are definitely not going to come back again.
You need to go easy on the eyes! In general, Sans Serif fonts such as Arial and Verdana are a lot easier to read online. And, the ideal font size for quick-and-easy online reading is 16px (stick to a maximum of 3 types of sizes in your design flow). Selecting the right font will definitely play a huge role in making or breaking your Website.
5. Get Nitty Grid-dy
Grid-based layouts are in. Placing content randomly on your Web page can end up looking very messy. However, grid-based layouts arrange content into nice and neat sections, columns and boxes that line up and feel aligned. THIS looks and feels like proper Website design.
Jul 05 2017
So, you’ve built a Website and it has been up and running for a few weeks, perhaps even months. And, now you’re scratching your head. Why? Because you don’t have the slightest clue as to why you aren’t getting traffic. Does this scenario sound a bit too familiar? Here are four potential reasons you aren’t getting any traffic.
1.Your Content Sucks
If your content is not good enough and the quality of your Website is mediocre, don’t expect much traffic. There are plenty of competitors who are taking time out to invest in high quality content, and they are going to beat you to the race. Also, poor quality content is not going to get shared on social media. There is a reason people say content is king. Get your act together.
2. Your Website is Slow
People don’t have much patience. Everyone has a short attention span. So, a Website that takes forever to load is going to impact how much traffic you get. It is important to note that page speed is a huge ranking factor – users will only revisit your Website if it loads fast. Any Website that takes more than 4-5 seconds to load is going to result in people disappearing faster than imaginable.
3. Your Website’s Design is Horrible
If your Website has a horrendous design, that means it probably isn’t user-friendly. So, how do you expect there to be any recurring users? The way your site looks, feels, and functions has a direct impact on how users engage with your site, and if they even feel like engaging with your site at all, actually.
4. You Aren’t Even Bothering to Market
It is time for a much-needed reality check, my friend. Simply putting up a Website does not magically result in thousands of page views, even if your content is decent. Shocked? Until you get roughly 10,000 subscribers, spend as much time as you can to promote your site. If you can’t promote your own site, don’t expect others to do it for you. Remember how long it took to develop your Website? You should be spending even more than that amount of time on marketing. Be seen to be sold – that is the bottom-line.
Jun 27 2017
One thing we keep overhearing others talk about is how difficult it is to find the right coder – many people have nightmare stories they share. This is why we have decided to go ahead and explain why it is essential you take time and resources out to find a qualified and solid coder, rather than settle for someone mediocre who simply because they are easier on the wallet.
First of all, in case you are still confused about what a coder really is supposed to do, coders are specialists within an area of computer programming, whether it be computer programming, web developing and coding or software engineering. And, it is pretty difficult to find a good coder because – 1) It is difficult to find someone who will share your vision, especially if you aren’t good at communicating in technical terms 2) Coders are good at coding – they’d don’t quite understand businesses 3) A good coder can be costly 4) They often have a reputation of being lazy, looking for smart shortcuts to simplify things (which, is actually a good thing, if you look at it from a big picture perspective)
CREDIT SOURCE AS: Image Courtesy: Entrepreneur.com Now, while it might be tempting to settle for a coder who doesn’t charge much and isn’t as experienced, a bad coder is going to have a lot of issues – It is important to invest time and resources to find the perfect coder, though they are difficult to get a hold of, because – 1) A good coder brings clear thinking and reasoning to the table 2) They help fix bugs on your Website very quickly by understanding problems and troubleshooting like a genie 3) Good coders are adaptable, self-learners and communicate properly
Small hand of people can climb up on the mountain alone.. Those people are called legends, and you may passed by them today on the street without even knowing, well legends are n9t formed out of fears/running away from problems and else.. World wasn’t made for one person, it was made for billions!! It’s okay to ask for help aks elders ask those who have more expirience then you, even those with less cause they might have a problem fix for you, you’ll never know if you don’t ask.. Legends are formed cause they are curious, fearless, smart, and adviceable.. You mean cause somebody runs a million $ company that his is the smartest ? Not neccessarily, he might be but still he needs second opinipn on many things! So be free, dont run from problems FACE THEM! Once you do you can sleep like a baby, while you are avoiding them you will sleep with one eye open ❌ Be STRONG/SMART/FEARLESS Remember people SPREAD THE LOVE || KNOWLEDGE, You’ll be remembered for that! ??❤ A post shared by Young Coder (@young_coder_) on
1) They won’t be able to communicate clearly with you
2) They might not offer many inputs
3) They may rush and ignore details – this could be quite disastrous if an essential piece of coding goes wrong on your Website, especially if you are an e-commerce portal or an interactive forum.
Hence, if you have a coding intensive site, think twice before bringing a coder on board – vet them to make sure they really will get the job done and are someone you can establish a long-term professional relationship with.
Jun 20 2017
If you are just about to launch a new Website, or if if your current Website is in need of some major revamping, it would be a pretty good idea to begin familiarizing yourself with the latest Web design trends of 2017 to make sure your new (or, improved) Website does not look stale.
There are five key Web design trends, around the globe, which we have been noticing this year
1. Bold Typography
Bold is indeed beautiful. Since audiences have short attention spans and are constantly bombarded with beautiful images all the time, thanks to social media turning into a JPG fairyland, Web designers have noticed emphasis on bold and eye-catching typography is a necessity in retaining eyeballs.
2. GIFs and Animation
Dreams vs Reality #dreamcatcher #dreams #dreambig #livingthedream #dreamers #funny #funnyshit #funnymemes #funnyvideos #hilariousaf #hilariousmemes #memes #memevideo #memes4life #memesdaily #instalife #instagram #instadaily #instagramers #instavideo #videos #professor #collegelife #nogirlfriend A post shared by GIFMOS (@gifmos) on
Short animated clips, especially GIFs, have picked up popularity across all forms of digital marketing, and they are finding their way onto official Websites quite steadily this year. Why? Because it makes the presentation of information a lot more fun and engaging.
3. Minimalistic Design
If you don’t know by now how beyond in love with my hair stylist I am, let me just tell you, I FRICKEN LOVE HER!!! We have created @shearblissdexter brand, business cards, print pieces, marketing materials, you name it, we have been with them from the start, and were beyond excited to design their new website!!! Like for real, it’s one of my most favorite pieces I’ve ever created. Yes I called it a piece, like as in a work of art. I’m calling it that, and theres nothing you can do about it. Take a gander, and enjoy!
There once was a time when more bells and whistles were the demand, but now, less is more. Web designers are focussing on minimalistic design, to maximize a user-friendly and visually-friendly experience. Websites are becoming a work of art, now.
4. Simple, Straightforward Copy
Hand-in-hand with minimalistic design also goes short and sweet copy that is clear, direct and simple to understand. As they say, it’s not what you say, it is HOW you say it that counts!
5. Modular Design
More Websites are now opting for a modular design that keeps things on one page in different sections following a grid format. It makes it easier to access information in one go, and a modular design further helps with keeping things balanced and proportionate, visually speaking.
IMAGE COURTESY: OnExtraPixel.com
Within India, specifically, there are two major trends we have noticed this year –
1. Mobile Optimization & Prioritization
As the population of Smart phone users continues to grow in India, Web designers have realized more people are viewing Websites on phones, instead of on desktops and laptops. Hence, mobile optimization has become a new and important priority when designing. Let us take a wild guess – you are reading this blog on your phone, aren’t you?
2. High-Quality Visual Content
Quality is something in which we don’t compromise on. It’s what everyone wants and also what we like to be known for. So now you know whom to contact for some Quality work ! ? #SquareSpace #DigitalMarketing #SocialMedia #Website #WebsiteDesign #Marketing #ArtrixTechnologies #Quality #Makeitbig #Callus #Letsdothis #CopyWriting A post shared by Artrix Technologies (@artrixtech) on
While many India-based Websites has mediocre design earlier, Web designers are stepping up their game. An increasing number of sites are focusing on high-quality visuals, both videos and photography. And, interestingly enough, most of these visuals are authentic, instead of the standard stock site rehashes.
Jun 12 2017
Taking into account that the vast majority of people spend a substantial amount of time online, on their phones, tablets, laptops, desktops, and traditional means of reaching out to customers, such as print catalogs and brochures have died down, it is extremely important to have an official Website for your business for three key reasons
1. A Website establishes credibility – you can showcase your work, portfolio, case studies, testimonials, products and services and offer interactive demos; a Website helps demonstrate what is unique about your business.
2. A Website makes you available 24/7 for both regular and potential customers to visit, including when your store or office is closed.
3. A Website makes it possible to target a wider market through SEO optimization, when potential customers are searching for similar services or products.
Now that we have you convinced that a Website is indeed important, let’s talk about some do’s and don’ts, because chances are you are overwhelmed with the thought of setting one up.
2. Make your site user-friendly by creating navigation bar, bucket your content by theme and directing the focus and flow of information.
3. Add business reviews to your website homepage to establish trust.
4. Keep it clear, simple, distinct and high quality – use a proper balance of typography and images.
5. Most importantly, plan properly on paper by making a site map and gathering all of the content you need and saving it into one folder.
6. Make sure you provide detailed information about your background, experience, contact information and other credentials that give you credibility in the eyes of potential customers.
Image Courtesy: GeekWebDesigns.com
1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds. Do NOT make users think, wait or read endlessly. People have short attention spans, and first impression really is the last impression.
2. Don’t undervalue the power of strong SEO – your competitors are becoming savvier day-by-day (remember that!).
3. Don’t forget to test your Website in different browsers and on mobile devices.
4. Don’t use illegal content and make sure you have the rights to use images you have selected.
Image Courtesy: CreativeCuriosity.com
So, how exactly do you go about building your first Website?
1. Purchase a domain name and also check if social media handles are available for the same name, to ensure branding consistency
2. Decide if you want a static or dynamic Website.
> Static Websites are quick and cheap to develop and host. However, they require web development expertise to update and content can become stagnant and un-useful for audiences.
> Dynamic Websites are much more functional, easier to update and offers new content to keep audiences returning regularly (which helps with SEO rankings). However, dynamic Websites are slower, more expensive to develop and cost more to host.
3. Determine if you want to learn how to build a Website on your own through free resources like Wix and WordPress, or if you want to hire an agency or freelancer to do the needful for you, given they bring expertise and additional ideas to the table, taking the stress of learning an entirely new skill set off your shoulders!
4. Pick between WordPress or HTML –
> WordPress has a lot of advantages, such as it is easy to update, the templates they offer are very professional-looking and powerful and it offers full control and ownership to you at all times to easily update content. However, it does require a bit of learning and maintenance.
> With HTML Websites, the requirements and maintenance are pretty low, although you cannot really make any updates if you wish to later on unless you know HTML/CSS, which is not really practical at a beginner level. Even small tasks like adding new pages, updating old content and uploading videos/images will require a Web developer, making it a tedious process. Furthermore, if your business grows and you want to add features like an online store, blog or subscribe button, you will need to coordinate with your Web developer, and often times they will push you to mitigate to WordPress, making this a costly affair in the long-run.
Mar 23 2017
Let’s face it – we all have a short attention span. The “quickie” generation, we also equally love quick reads that are easy to skim through and absorb. Keeping this in mind, since the past few years, more and more Web designers are steering away from multi-page Websites to developing single-page / one-page Websites that offer an easy flow and fluid user experience – everything loads in one go, in one place and can be accessed through a simple scroll in one shot. Here are the top one-page Websites Kiss Doodles has spotted –
UK based Garrison Suppliers of Footwear is, as the name mentions, a footwear design and supply company. Their Website takes a minimalistic approach, with bare minimum copy, an easy, quick flow and an emphasis on nice, large images ranging from color pics and black-and-white photos to sketches – all of us are a sucker for visuals, after all.
The British sure have a thing for innovation – UK based Every Last Drop is a very informative Website which educates audiences about how much we consume every day. The minute you land up on their page, after the moon transforms into Mr. Sun, as you scroll through the main character’s journey from day to night, you get to see side-by-side statistics regarding our consumption, whether it be showering and clothing to eating and traveling. At the very end of the journey, information about their film project and partners is accessible. In short – the user experience of Every Last Drop is smart, engaging and creative.
Who would have thought one could run a business of just photographing bottles? Looks like extreme specialization really is the new ‘in’ thing! This UK based company shoots bottles and their Website takes a unique approach of a left to right scroll rather than top to bottom, and we love it. The fun images of bottles, easy on the eyes color palette, minimal copy all puts together an engaging visual journey.
Wondering where the best casinos in Europe are located? Thinking of planning a crazy road trip? How about a casino hopping adventure through Europe? Foxy Casino’s single-page microsite showcases the best casinos in Europe through a fun journey from top to bottom of the page, with snapshots of each casino and a map on the right side of the screen, which illustrates how to plan this fun road trip – pretty neat!
Philippines based music festival, Vinyl Day, is a colorful, vibrant one-page Website which uses a simple and warm approach to take audiences through information about their music festival, bands performing, sponsors and more – we love how they took a cartoonish approach to showcasing all elements, including the artists, rather than using literal photos. If their festival was anything near as fun as their Website, then we are sure their audiences must have had a fabulous time!
So, which of these five one-page websites did you like the most? Comment below and let us know. And, if there are any amazing single-page Websites you’ve spotted don’t forget to share them with us, too!