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Everything Web

  • Top 6 Reasons Every Brand Should Have A Website

    To survive in this highly competitive and digitized world, one is always on the lookout for ways to broaden their brand in the market – an official website is a great starting point. Even if you think your social media handles are robust, the manner in which a Website will showcase your brand’s journey efficiently, lure prospective customers and aid in the marketing process is unparalleled. And, the good news is that building a business website or ecommerce store is not difficult at all. Still not convinced? Here are six reasons your brand should have a Website –

    1. Customers Rely On It

    In today’s digital world, customers like to be armed with sufficient information, including a company’s official Website – it establishes credibility. Even if you have a brick-and-mortar setup (i.e. a shop, restaurant, spa, daycare centre, clinic), it is much more convenient for a customer to explore what you have to offer online, rather than making an in-person visit. Nowadays everyone wants to search and compare online, before zeroing on a final product/service. Also, let’s get real – your competitors probably DO have official Websites in place, already.

    2. Wider Social Presence

    Once your website is online, you are not restricted to do business within your geographical limits. Your website will be visited and scanned by all the interested customers globally. Isn’t this a powerful concept?

    3. You Are The Controller

    A website allows you to display your products and services in as much detail as you want, without worrying about time and space, which are major hindrances in any other medium of advertising. A company’s blog aids in putting the company’s fundamentals, goals and personality in forefront of their targeted customers, even further. And, linking your page to Facebook, Twitter, Instagram or other networking platforms fetches you a broader and dedicated customer base, too.  

    4. Cost-Effective Impact

    A website is the most inexpensive form of advertising. There are plenty of very cost-effective agencies that can help you build a bespoke Website that is user-friendly and visually engaging to leave a solid first-impression.

    5. Be Accessible 24/7

    An online website ensures you can do business beyond 9-5. In essence, your products are available 24/7 – there is no “closed” sign for a customer. Furthermore, your Website’s backend will collect data ‘round the clock about anyone and everyone who is browsing through your site, automatically.

    6. Rank High On Google

    A well equipped website not only creates a boost in sales, widens your customer database all the year round, and helps with engagement (i.e. blogs, emailers), it also makes you rank higher on Google – there are plenty of tools available to help you opitimze your Website’s performance in search engines, so your target audience can easily find out about your existence when they search for various keywords.

    There are more than 3.5 billion Internet users, and according to Statista, e-commerce sales are expected to hit $4.5 trillion by 2021! Don’t miss out on heightened growth – get your Website up and running and make your presence felt loud and clear online. Need help putting together a customized Web site? Contact our team right here.

    Sources –
    > www.mtwebsol.com/top-15-reasons-why-you-need-a-business-website
    > www.forbes.com/sites/nicoleleinbachreyhle/2014/09/29/websites-for-small-businesses/#2c33a2312026
    > https://blogs.constantcontact.com/small-business-website/
    > www.martec.ie/10-reasons-why-your-business-needs-a-web-site/
    > www.disruptiveadvertising.com/ppc/ecommerce/2018-ecommerce-statistics/

  • Conduct An SEO Audit With 8 Simple Steps

    A detailed review of your SEO strategies – also known as an SEO audit – will allow you to analyze which areas are doing well and which need to be revamped to improve your Web site’s performance and rankings. Let’s take a look at how you can conduct a robust SEO audit with 8 simple steps!

    Step 1 – Eliminate ‘Zombie’ Pages

    Find out how many pages of your site have been indexed by Google by typing site:yourwebsite.com into Google. Research indicates that sites with 50% more indexed pages tend to miss out on substantial organic traffic. Remove these ‘extra zombie’ pages pronto Google traffic. This first step will help make the rest of the audit process much easier. While you’re at it, remove duplicate content and low-value pages, too!

    Pro Tip – Make sure Google indexes only one version of your website, by redirecting it properly.

    Step 2 – Check For Mobile-Friendliness

    Over 60% of Google searches come from mobile devices. Hence, mobile SEO is more important than ever. Use Google’s Mobile-Friendly Testing Tool to discover if your site is considered mobile-optimized or not.

    Step 3 – Analyze Keywords

    Extremely crucial for SEO performance, keywords should ideally be long-tail (contain three words or more) – it helps attract more qualified leads for your business. Always use higher value keywords integrated with titles and meta descriptions, which allow your page to rank higher in search results.

    Step 4 – Check Speed

    A slow loading Website is a turn off for both customers and Google, as Google values user-experience a lot. Run a speed test and clean HTML page code. Also, compress your images using tools like Kraken, if needed.

    Step 5 – Conduct A Security-Check

    If your Website isn’t secure, customers aren’t going to spend much time on it. Furthermore, Google does not rank unsecure sites. During the SEO audit process, double check if your site is encrypted with HTTPS – it should be!

    Step 6 – Keep Tabs On Organic Traffic

    Use Google Analytics to find out how many times your site been searched for and visited in the last month. Set the dates to the last 6 months to know whether your organic traffic is moving in the desired direction or not. Flat traffic generally starts improving once the SEO audit is over (if you take the right action steps, that is!).

    Step 7 – Compare With Your Competitors

    Analyze where you stand compared to your competition. If all of them are using certain keywords, you may need to use other ones to get better results. Also monitor the content they are churning to understand which type is appealing to your audience base effectively.

    Step 8 – Identify Errors

    Crawl your site with tools like Screaming Frog, which is quite useful in recognizing site errors and fixing them to improve overall performance. Identify un-indexed and broken pages with error messages. Also, address broken links! Again, we can only emphasize the fact that Google values user-experience when ranking sites.

    We hope these 8 steps help you conduct an SEO audit that improves your site’s performance. Need help? Contact our team right here!

    Sources –
    > www.optron.in/blog/seo-audit-checklist-updated
    > www.webfx.com/internet-marketing/seo-audit-2019.html
    > https://backlinko.com/seo-site-audit
    > https://ahrefs.com/blog/seo-audit/

  • Are You Making These 8 Avoidable SEO Mistakes?

    When it comes to your company’s business strategy and SEO quality, you simply cannot afford to go wrong, which is why it is important to steer clear of mistakes that can cause you grief. With a plethora of content being promoted online every second, the need to capture your target audience’s attention and keep it intact has reached its peak. More than 2 trillion searches are being made on Google annually, making SEO vital in helping your product/service get its due attention. Avoid these 8 SEO mistakes to create supreme, user-centric and powerful content –

    Mistake 1 – Choosing Incorrect Keywords

    Keywords play a major role in the world of optimization, which is why choosing the right ones is imperative for your website. Don’t neglect the preferences of search engines and users – avoid opting for long-tail keywords. Focus on words your potential customers use while referring to your products/services. A bit of background research pays off. You might find tools like SEMrush, Google Trends and Google Adwords KeywordPlanner helpful.

    Mistake 2 – Missing Out On Mobile Users

    Smartphones are an indispensable part of our lives. Your content is bound to get negatively impacted if it is not mobile-friendly and responsive. Work on building SEO content targeted specially for mobile users to yield better results.

    Mistake 3 – Publishing Poor Quality Pages

    Coming up with meaningful content isn’t that difficult if you really plan it out properly, rather than rushing. Remember, haste makes waste. Poor quality pages do not add value to your page and might end up in the omitted results by Google! Also, if you think simply posting tons of high-res, pretty visuals is going to cut it, think again – algorithms NEED to see text, too!

    Mistake 4 – Publishing Duplicate Content

    According to Social Media Today’s findings, 65.88% sites have duplicate content. Duplicating content is a huge waste of both consumers’ time and Google’s resources – in fact, it might impact your SEO rankings negatively, altogether. In the world of SEO, having less, meaningful content is far better than publishing repetitive, low quality material.

    Mistake 5 – Not Working On A ‘Google My Business’ Listing

    Many businesses forget to claim and manage their Google My Business listing. While working on SEO content, do not forget the basic fact that Google places much importance on ‘near me’ searches. It helps small business reveal their address phone number and provide other relevant information, too.

    Mistake 6 – Skipping Meta Descriptions & Title Tags

    Simply including targeted keywords and coming up with quality content does not mean you’ve automatically optimized it. Essential elements of SEO, such as title tags and meta descriptions, must be included, too. It improves the content’s performance and ranking. Shockingly, a Social Media Today’s research indicates 63.28% sites have missing meta descriptions, and 53.99% sites even had duplicate meta descriptions; 10.53% missed out on title tags, 26.33% didn’t have enough text in the title tags and 53.23% had duplicate title tags. Goodness!

    Mistake 7 – Being Unorganized With Internal Links

    Social Media Today’s findings indicate 33.29% sites have broken internal links! Start using internal links to improve page views and time spent on your site by each visitor. Incorporate apt methods to give high-performing content enough visibility and attention. However, don’t go overboard, either – internal links should be added only if it is relevant and a value-add.

    Mistake 8 – Failing To Add Relevant External Links

    External links help provide relevant content, while also offering credibility to users and search engines. You can achieve this by ensuring all external links open in a new window, hence allowing users to access other content instantly, with the option of returning to your content with ease, too.

    We hope you will go back and correct these eight common SEO mistakes soon! If you need help with SEO optimization, we are just one click away.

    Sources –
    > www.socialmediatoday.com/news/40-major-seo-mistakes-you-must-avoid-in-2019-infographic/548324/
    > www.forbes.com/sites/forbesagencycouncil/2018/10/17/15-common-seo-mistakes-to-avoid/#6c50b1fbbe6a
    > https://neilpatel.com/blog/seo-mistakes/
    > https://cognitiveseo.com/blog/20859/major-seo-mistakes/
    > www.toprankblog.com/2017/02/common-seo-mistakes-to-avoid/
    > www.searchenginejournal.com/10-common-seo-mistakes/178734/#close

  • Why FREE Website Templates Are A Bad Idea

    It can be very tempting to use a free Website template when your brand is new – after all, who doesn’t want to save a bit of time and money, especially when you’re not entirely sure about the future of your business? But, there are six compelling reasons why you should NOT fall for the free Website template trap, and instead hire a pro to create a bespoke Website design tailored to your specific needs –

    1. Lack Of Originality

    First impression is often the last impression. Do you really want to use a generic-looking templated Website that will send the wrong message to your audience that you don’t even believe enough in your own brand to invest in something as simple as a properly designed Website? Tsk, tsk. Your Website is your brand’s calling card. It is your brand’s visual story. Don’t cut corners in this department by going the run-of-the-mill route.

    2. Space Constrictions

    A templated Website often has many constrictions surrounding space, layout and storage space. This can lead to a ton of unwanted compromises on the quality of content you try to cram in. This certainly isn’t a good idea if you believe in the age-old saying “content is king!”

    3. Difficult To Learn

    If you are over-confident that you can learn how to customize a template as per your needs, it is time for a reality check. Web designers have years of in-depth training to pull off what you’ll be trying to, that, too, in a fraction of the time you’ll be spending. You’re better off using your time on more important things like strategy, marketing, sales and advertising. Leave Web design to the pros who have access to the latest tools and information.

    4. Security Threats

    Templated Websites pose a major security threat – they are hacked more often. This could damage your chance of building trust with customers.

    5. Not User-Friendly

    Not only is a templated Website going to prevent your ability to offer a user-friendly experience to visitors, it is also going to piss them off. Why? Well, templated sites are 3-10x slower, which can also prove detrimental for SEO {can link to SEO blog when it is live}. Customers are more likely to log off your site if it is slow and difficult to go through. Furthermore, free website templates usually feature very archaic designs that aren’t optimized for different devices – again, this isn’t user-friendly.

    6. No Support System

    Whether you’re struggling to run security updates, or need tech support for other reasons, templated Websites can be a customer service nightmare when you need help urgently. You’ll pretty much be stuck trying to solve things on your own.

    We hope these six reasons ward off any urge you have to try out a free Website template. Invest resources in a powerful Website that has responsive design, solid content, useful widgets, better analytics, strong security measures and fast loading time – it’ll help you leave the best first impression, improve your SEO and retain customers much more effectively.

    Need help with putting together the most visually delightful Website for your brand? Don’t hesitate to get in touch with our team right here.

    Sources –
    > www.wpbeginner.com/opinion/36-reasons-why-having-a-free-website-is-a-bad-idea/
    > www.imageworkscreative.com/blog/why-using-website-template-just-bad-idea
    > https://espresso.digital/diy-business-website-design-bad-idea/

  • 5 Reasons You Should Re-Design Your Website

    It can be tricky to determine if your Website needs to be revamped. It is easy to become complacent, and redesigning a site can be a pretty mammoth task. But, that could be detrimental to both branding and business. So, if you have a Website that has been up and running for a while now, here are five important questions to ask yourself to figure out if you should redesign it –

    1. Has the purpose of your Website changed?

    via GIPHY

    No, you do not need to redesign your entire Website every single time you adjust your marketing goals. However, if your marketing plans have changed drastically, you need to ask yourself if your Website is fully aligned with those goals. Everything needs to be cohesive.

     

    2) Is your Website responsive?

    via GIPHY

    People like to consume information on their mobile devices – in fact, over 60% Web traffic comes from such sources. So, if your Website isn’t responsive, you are going to lose business leads and customers. Do not take such a huge risk, and start optimizing your Website.

    3. Is your Website sluggish?

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    Slow and steady wins the race is actually not always applicable. When it comes to Websites, speed is critical at many levels, from SEO, the amount of time users spend on your site and user-experience being offered. If your Website is slow, then it means it is poorly developed and/or your hosting platform is pretty bad. Don’t piss your audience off with a painfully slow Website. Just don’t.

    4. Is your home page cluttered?

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    Your Website shouldn’t look like a messy scrapbook. Excessive content is overwhelming for a user to see on a Website. As we’ve mentioned in an earlier blog post, users do not want to read endless paragraphs of content the very first time they are being exposed to a new brand. It is a huge turn off. Your homepage should express your core values, the real purpose of your brand and what it has to offer.

    5. Can people reach out to you?

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    This might seem obvious, but surprisingly many companies forget to display sufficient contact information. Customers want brands to be available – it establishes a sense of trust and security. Make sure a phone number and email ID is prominently available on your Website. Not including this vital information will result in users dropping off your site.v

    All Image Courtesy: giphy.com

    All of these questions should definitely get you thinking!

    If you do need help in redesigning your Website, go ahead and contact us right here.

  • Does Your Website Have These Six Elements?

    Are you feeling really depressed looking at your Website? Are the analytics reports of your Website pathetic? Okay, we get it – you are definitely wondering what exactly makes a Website great, aren’t you? There are six important elements that make a Website excellent. Does your Website have these six elements? Let’s find out –

    1. Responsive Design 

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    It is very normal for people to access websites from multiple devices with multiple screen sizes. This means you absolutely must consider if your website is mobile-friendly. This is a complete no-brainer. If your website is not mobile-friendly in a world where everyone is glued to their phones, you are seriously living under a rock. Rebuild your Website it in a responsive layout, or you can even build a dedicated mobile site.

    2. Minimalism

    via GIPHY

    Less is more. Repeat this until you believe it. Many businesses are taking Web design back to the basics with minimalistic designs and layouts. People cringe at clutter. Websites should feature fewer pages, with simpler designs and more blank space. THIS is what maintains more interest.

    3. User-Friendly

    via GIPHY

    You need to cater to your audiences. A simple and intuitive navigation is another very important feature you must focus on. If your customers can’t easily get around your Website, then they are not going to stay for long and they are definitely not going to come back again.

    4. Typography

    via GIPHY

    You need to go easy on the eyes! In general, Sans Serif fonts such as Arial and Verdana are a lot easier to read online. And, the ideal font size for quick-and-easy online reading is 16px (stick to a maximum of 3 types of sizes in your design flow). Selecting the right font will definitely play a huge role in making or breaking your Website.

     

    5. Get Nitty Grid-dy

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    Grid-based layouts are in. Placing content randomly on your Web page can end up looking very messy. However, grid-based layouts arrange content into nice and neat sections, columns and boxes that line up and feel aligned. THIS looks and feels like proper Website design.

    6. Load Time

    via GIPHY

    Your Website shouldn’t behave like a sloth. No one likes a Website that takes forever to load. Do you like slow Websites? Nope, right? There you go. We rest our case

    All Image Courtesy: giphy.com

    You can check out more Website do’s and don’ts from our team right here.

     

    Do you need some help in improving your Website? Or, are you thinking of building a brand new Website? Contact us.

  • Here’s Why Your Website Has No Traffic!

    So, you’ve built a Website and it has been up and running for a few weeks, perhaps even months. And, now you’re scratching your head. Why? Because you don’t have the slightest clue as to why you aren’t getting traffic. Does this scenario sound a bit too familiar? Here are four potential reasons you aren’t getting any traffic.

    1.Your Content Sucks

    via GIPHY

    If your content is not good enough and the quality of your Website is mediocre, don’t expect much traffic. There are plenty of competitors who are taking time out to invest in high quality content, and they are going to beat you to the race. Also, poor quality content is not going to get shared on social media. There is a reason people say content is king. Get your act together.

    2. Your Website is Slow

    via GIPHY

    People don’t have much patience. Everyone has a short attention span. So, a Website that takes forever to load is going to impact how much traffic you get. It is important to note that page speed is a huge ranking factor – users will only revisit your Website if it loads fast. Any Website that takes more than 4-5 seconds to load is going to result in people disappearing faster than imaginable.

     

    3. Your Website’s Design is Horrible

    via GIPHY

    If your Website has a horrendous design, that means it probably isn’t user-friendly. So, how do you expect there to be any recurring users? The way your site looks, feels, and functions has a direct impact on how users engage with your site, and if they even feel like engaging with your site at all, actually.

    4. You Aren’t Even Bothering to Market

    via GIPHY

    It is time for a much-needed reality check, my friend. Simply putting up a Website does not magically result in thousands of page views, even if your content is decent. Shocked? Until you get roughly 10,000 subscribers, spend as much time as you can to promote your site. If you can’t promote your own site, don’t expect others to do it for you. Remember how long it took to develop your Website? You should be spending even more than that amount of time on marketing. Be seen to be sold – that is the bottom-line.

    Are you still struggling? Do you need help in revamping your Website? Contact us right here.

  • Importance of Investing in a Good Coder

    One thing we keep overhearing others talk about is how difficult it is to find the right coder – many people have nightmare stories they share. This is why we have decided to go ahead and explain why it is essential you take time and resources out to find a qualified and solid coder, rather than settle for someone mediocre who simply because they are easier on the wallet.

    Coding for beginners ? Don’t know why I like Python so much, but I do mostly all RPi stuff in it.

    A post shared by Benjamin (@dongiotto) on

    First of all, in case you are still confused about what a coder really is supposed to do, coders are specialists within an area of computer programming, whether it be computer programming, web developing and coding or software engineering. And, it is pretty difficult to find a good coder because – 1) It is difficult to find someone who will share your vision, especially if you aren’t good at communicating in technical terms 2) Coders are good at coding – they’d don’t quite understand businesses 3) A good coder can be costly 4) They often have a reputation of being lazy, looking for smart shortcuts to simplify things (which, is actually a good thing, if you look at it from a big picture perspective)

    CREDIT SOURCE AS: Image Courtesy: Entrepreneur.com Now, while it might be tempting to settle for a coder who doesn’t charge much and isn’t as experienced, a bad coder is going to have a lot of issues – It is important to invest time and resources to find the perfect coder, though they are difficult to get a hold of, because – 1) A good coder brings clear thinking and reasoning to the table 2) They help fix bugs on your Website very quickly by understanding problems and troubleshooting like a genie 3) Good coders are adaptable, self-learners and communicate properly

    Small hand of people can climb up on the mountain alone.. Those people are called legends, and you may passed by them today on the street without even knowing, well legends are n9t formed out of fears/running away from problems and else.. World wasn’t made for one person, it was made for billions!! It’s okay to ask for help aks elders ask those who have more expirience then you, even those with less cause they might have a problem fix for you, you’ll never know if you don’t ask.. Legends are formed cause they are curious, fearless, smart, and adviceable.. You mean cause somebody runs a million $ company that his is the smartest ? Not neccessarily, he might be but still he needs second opinipn on many things! So be free, dont run from problems FACE THEM! Once you do you can sleep like a baby, while you are avoiding them you will sleep with one eye open ❌ Be STRONG/SMART/FEARLESS Remember people SPREAD THE LOVE || KNOWLEDGE, You’ll be remembered for that! ??❤ A post shared by Young Coder (@young_coder_) on


    1) They won’t be able to communicate clearly with you
    2) They might not offer many inputs
    3) They may rush and ignore details – this could be quite disastrous if an essential piece of coding goes wrong on your Website, especially if you are an e-commerce portal or an interactive forum.

    Hence, if you have a coding intensive site, think twice before bringing a coder on board – vet them to make sure they really will get the job done and are someone you can establish a long-term professional relationship with.

    Need some help with coding, hosting and designing for your Website? Contact us right here.

  • Staying On Top of Web Design Trends

    If you are just about to launch a new Website, or if if your current Website is in need of some major revamping, it would be a pretty good idea to begin familiarizing yourself with the latest Web design trends of 2017 to make sure your new (or, improved) Website does not look stale.

     

    There are five key Web design trends, around the globe, which we have been noticing this year

    1. Bold Typography

    Bold is indeed beautiful. Since audiences have short attention spans and are constantly bombarded with beautiful images all the time, thanks to social media turning into a JPG fairyland, Web designers have noticed emphasis on bold and eye-catching typography is a necessity in retaining eyeballs.

    2. GIFs and Animation 

     


    Short animated clips, especially GIFs, have picked up popularity across all forms of digital marketing, and they are finding their way onto official Websites quite steadily this year. Why? Because it makes the presentation of information a lot more fun and engaging.

    3. Minimalistic Design

    There once was a time when more bells and whistles were the demand, but now, less is more. Web designers are focussing on minimalistic design, to maximize a user-friendly and visually-friendly experience. Websites are becoming a work of art, now.

    4. Simple, Straightforward Copy

     


    Hand-in-hand with minimalistic design also goes short and sweet copy that is clear, direct and simple to understand. As they say, it’s not what you say, it is HOW you say it that counts!

    5. Modular Design 


    More Websites are now opting for a modular design that keeps things on one page in different sections following a grid format. It makes it easier to access information in one go, and a modular design further helps with keeping things balanced and proportionate, visually speaking.

    IMAGE COURTESY: OnExtraPixel.com

    Within India, specifically, there are two major trends we have noticed this year –

    1. Mobile Optimization & Prioritization 

    As the population of Smart phone users continues to grow in India, Web designers have realized more people are viewing Websites on phones, instead of on desktops and laptops. Hence, mobile optimization has become a new and important priority when designing. Let us take a wild guess – you are reading this blog on your phone, aren’t you?

    2. High-Quality Visual Content 

     

    While many India-based Websites has mediocre design earlier, Web designers are stepping up their game. An increasing number of sites are focusing on high-quality visuals, both videos and photography. And, interestingly enough, most of these visuals are authentic, instead of the standard stock site rehashes.

    We hope these pointers have helped you get a better picture of where things are at in the Web design space at the moment! For more information about all things Web design related, click here.

  • Website 101 – Why, Do’s & Don’ts!

    Taking into account that the vast majority of people spend a substantial amount of time online, on their phones, tablets, laptops, desktops, and traditional means of reaching out to customers, such as print catalogs and brochures have died down, it is extremely important to have an official Website for your business for three key reasons

    1. A Website establishes credibility – you can showcase your work, portfolio, case studies, testimonials, products and services and offer interactive demos; a Website helps demonstrate what is unique about your business.

    2. A Website makes you available 24/7 for both regular and potential customers to visit, including when your store or office is closed.

    3. A Website makes it possible to target a wider market through SEO optimization, when potential customers are searching for similar services or products.

    Now that we have you convinced that a Website is indeed important, let’s talk about some do’s and don’ts, because chances are you are overwhelmed with the thought of setting one up.

    Do’s:

    1. Use easy-to-read and simple colors and fonts, given the fact most people access Websites on their mobile devices.

    2. Make your site user-friendly by creating navigation bar, bucket your content by theme and directing the focus and flow of information.

    3. Add business reviews to your website homepage to establish trust.

    4. Keep it clear, simple, distinct and high quality – use a proper balance of typography and images.

    5. Most importantly, plan properly on paper by making a site map and gathering all of the content you need and saving it into one folder.

    6. Make sure you provide detailed information about your background, experience, contact information and other credentials that give you credibility in the eyes of potential customers.

    Image Courtesy: GeekWebDesigns.com

    Don’ts:

    1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds. Do NOT make users think, wait or read endlessly. People have short attention spans, and first impression really is the last impression.

    2. Don’t undervalue the power of strong SEO – your competitors are becoming savvier day-by-day (remember that!).

    3. Don’t forget to test your Website in different browsers and on mobile devices.

    4. Don’t use illegal content and make sure you have the rights to use images you have selected.

    Image Courtesy: CreativeCuriosity.com

    So, how exactly do you go about building your first Website?

    1. Purchase a domain name and also check if social media handles are available for the same name, to ensure branding consistency

    2. Decide if you want a static or dynamic Website.

    > Static Websites are quick and cheap to develop and host. However, they require web development expertise to update and content can become stagnant and un-useful for audiences.

    > Dynamic Websites are much more functional, easier to update and offers new content to keep audiences returning regularly (which helps with SEO rankings). However, dynamic Websites are slower, more expensive to develop and cost more to host.

    3. Determine if you want to learn how to build a Website on your own through free resources like Wix and WordPress, or if you want to hire an agency or freelancer to do the needful for you, given they bring expertise and additional ideas to the table, taking the stress of learning an entirely new skill set off your shoulders!

    4. Pick between WordPress or HTML –
    > WordPress has a lot of advantages, such as it is easy to update, the templates they offer are very professional-looking and powerful and it offers full control and ownership to you at all times to easily update content. However, it does require a bit of learning and maintenance.

    > With HTML Websites, the requirements and maintenance are pretty low, although you cannot really make any updates if you wish to later on unless you know HTML/CSS, which is not really practical at a beginner level. Even small tasks like adding new pages, updating old content and uploading videos/images will require a Web developer, making it a tedious process. Furthermore, if your business grows and you want to add features like an online store, blog or subscribe button, you will need to coordinate with your Web developer, and often times they will push you to mitigate to WordPress, making this a costly affair in the long-run.

    If you are still looking for more information about building a Website for your business, get in touch with our team at Kiss Doodles using the contact form here