Jul 22 2019
It is interesting to note that Google has already captured a whopping 90.1% of the total search engine market share. Yet, surprisingly, only 44% of companies are leveraging the power of search engine optimization (SEO) for marketing purposes. Lack of SEO compliance has a direct impact on your company’s marketing strategies and it adversely affects your online presence. Do you really want your brand to fail to show up in the initial pages of Google search engine results? Nope, didn’t think so! When left to real experts, SEO can greatly improve the influx of traffic to your website. Read on to know 5 reasons why you should work with an external SEO team as opposed to hiring someone in-house.
1. The Third Person Perspective
An external SEO team is an industry exclusive marketing expert. They can observe opportunities from a bird’s eye view and create ideas, which might be unusual for your sector, but can prove to be truly ground-breaking for your long-term marketing agenda.
By hiring an in-house SEO expert, you will not only be paying for SEO-specific tasks, but also for employee benefits, such as medical insurance and paid time off. However, if you hire an external SEO team, you will be engaging qualified experts on a need-basis system and your expenditure will only comprise of the actual services you avail.
3. New Strategies, NOT Run-Of-The Mill Ideas
When you hire an external SEO team, you hire a group of pros who are up to date with the latest trends and best practices. This helps create fresh and customized ideas that are relevant, which will fully resonate with any dynamic market scenario.
4. Real-Time Results
Positive SEO results not only need a lot of hard work, it demands consistency. Deploying a sub-standard ‘expert’ for one-time, half-baked efforts will not only throw your money down the drain, but it might even jeopardize your brand’s image if your competitors are already ahead of the game. An external SEO team can maximize your ROI with targeted solutions and also offer you the leeway of getting extra visitors without spending extraneous resources.
5. Scalable Services As Per Your Needs
SEO requirements are susceptible to change, based on new developments within the market, modifications to complex algorithms and/or customer demand. If your SEO need is limited during a certain month, an in-house team will still charge you the same salary (they are on your payroll, remember?). However, an external SEO team can scale up and down as per your needs – this is a crucial point because if your brand suddenly grows, or there are several new competitors in your industry, an external SEO team can easily rope in extra professionals during those high-volume periods.
Clearly, outsourcing your SEO needs to an external team can help you grow your brand via unique strategies, cost-efficiency and scalability. Furthermore, you get to sit back and enjoy the benefit of fast, real-time results. If you want to understand how you can leverage the power of SEO, don’t hesitate to get in touch with our team right here.