Jun 24 2019
Are you still used to the old school style of sending out emailers manually to each individual on your business’ database? Or, even worse – do you BCC your entire database on one generic email? Well, it is high time to now step up your emailer game with some good ‘ol automation tools. Let’s take a look at three key reasons why! –
1. Maintains Absolute Consistency
Automated drip email campaigns truly allow you to be consistent in nurturing new leads, while simultaneously also retaining older customers/audiences. With automated emailers in place, never risk the occurrence of huge gaps in communication. As a result of ongoing interaction lead nurturing emails provide at different touch-points, they end up receiving an impressive 4-10 times higher response rate than archaic mass email blasts. Furthermore, slow ‘n steady communication generates 50% greater sales-ready leads. Sounds exciting, doesn’t it? In short, automated emails are timely, targeted, systematic and drastically improve any company’s bottom line.
2. Offers True Personalization
According to data from Econsultancy, 93% brands see improved conversion rates that can be linked to personalization. Since automated emails are triggered by actions unique to each particular consumer – i.e. when they browse through your site, when they abandon their cart, when they’ve made a purchase, when their birthday/anniversary is approaching – they offer hyper-personalization, which makes a customer feel special. Sites like Shein, Koovs and Amazon are pros at sending such behavior-triggered automated emails that are relevant to each customer – this can drive up to 18 times more revenue than generic emails, because open rates are 80% higher for drip emails than single-send emailers!
3. Increases Revenue Substantially
Automated emails improve revenue at three different levels –
Firstly, it reduces staffing costs because automation tools have immense scalability. This actually opens up time for your team to focus on other, more important areas, like strategy, marketing and analytics.
Secondly, automated emails reduce the risk of human errors – i.e. writing the wrong name, messing up on spelling, sending the wrong offers – so you’re less likely to lose customers on your database through careless blunders.
Thirdly, and most importantly, automated emails are proven to boost sales. Companies tend to see a 20% boost in sales after using drip campaigns to nurture leads; in fact, nurtured leads make 47% larger purchases (wowza!). You can even up-sell products or cross-sell accessories to increase the overall lifetime value and loyalty of every customer.
So, the next time your team sits down for a marketing strategy meeting, put switching to automated emailers at the top of your agenda. Whether you want to improve sales, increase downloads or newsletter subscriptions, boost site traffic, obtain more feedback, promote brand loyalty or enhance interactivity/engagement, automated drip email campaigns are the perfect way to lead people in your database from one step to the other until they take the action(s) you desire.
Do you need help with setting up automated email campaigns that generate concrete results? Contact our team right here, and we’ll get you started in no time!