Think about it, what is the first thing that comes to your mind when you need a tissue, do you ask for a Kleenex? Do you get photocopies at your place of work or do you request for Xerox copies? When you go get Cola at the store do you ask for a coke? Have you ever wondered how all of this is possible? Did you realise that you tend to associate the brand with the product and use it more frequently than the name of the brand. Shocking, isn’t it? This is one of the best examples of brand awareness. When you think about it, you’d be surprised with the number of examples that you could come up with?
The aim of brand awareness is to create a level of familiarity and affinity for a particular brand. When you think of a product, anything that could be associated with it like its logo or name or characteristic is a part of brand awareness. Ever wondered how Levis came to be associated with jeans that is because the brand has had great brand awareness. You may be a start-up and may be looking for ways to increase brand awareness. Although it may not happen overnight and you may not become as successful as great brands, it could still take your brand a long way. Especially in today’s world, where PR has garnered much importance is it very important to create awareness for your brand.
In the famous words of S. H. Simmons “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” Your brand awareness has to be so good that people immediately start associating terms like quality, success and so on with your brand. Now we have told you what brand awareness is, so you must now be wondering what you need to do. Here are a few smart and effective ways to increase the awareness of your brand.
1. Contrary to popular belief, guest blogging is a great way to popularise your brand in the industry. Ensure that you create valuable and outstanding content and this is bound to wow your audience.
2. Infographics are an interesting and smart way to display the statistics of the company and other market figures. You could have a look at the infographics produced in WordStreams- you will find many relevant shares and links of this website.
3. A great way to increase the awareness of your brand is to get associated with local partnerships. You could set up stalls at events and publicise your brand. No venue is too small or large: be it a concert, festival or charity event, ensure that your potential customers know that your brand exists.
So what are you waiting for, go get yourself a Starbucks (I am sorry, a cup of coffee!) and start devising your strategy for effective brand awareness. Well, I guess I am a victim of effective brand awareness as well!