Jun 21 2019
If you’re unsure about what type of content to share on your brand’s social media handles to draw the maximum engagement, worry not! We’ve put together a handy cheat sheet of seven social media content essentials to revamp your strategy.
1. User Generated Content (UGC)
UGC is a no-brainer for boosting engagement and reach these days. In exchange for offering credits, not only do you get free, high quality content to post, you also enjoy a meaningful interaction with your following and smartly tap into their network, too. Instagram is an excellent platform, in particular, for UGC content. You can run a small giveaway to incentivize people to participate.
2. Visual Content
Visual content does much better than only text-based posts. According to studies, posting images on Twitter increases retweets by a whopping 150%. No wonder Examiner reports that nearly 85% of marketers use visuals when creating social media content.
Infographics are a visually appealing, informative piece that gets a lot of engagement. In fact, they can generate a lot of shares, too. According to information by Okdork + Buzzsumo, infographics actually receive the most social media shares, followed by listicles. Add value to your customers’ lives with such content pieces throughout the month. For example, if you’re a jewellery brand, an infographic about the different types of earring categories / names is handy for shoppers. Or, if you’re a travel company, an infographic about the most affordable countries based on currency exchange values is helpful for customers.
4. e-Books / Digital Magazines
Consider curating content throughout the year that you can repurpose into a helpful e-Book or digital magazine. You can promote this on social media through a small paid promotional campaign and offer free downloads in exchange for information collection (i.e. email IDs / referrals). Also, if you plan this smartly, you can feature quotes / interviews from other influencers so they also share the download link with their network!
Sharing the positive feedback previous customers/clients have said about you, as well as media mentions, is a wonderful way to help potential customers choose your brand over competitors. It establishes trust and credibility. Instead of text based testimonials, consider short video snippets.
6. Interactive Content
Polls, quizzes, contests, Q&As and surveys are all interactive content pieces that are fun. Let’s face it – even the New York Time’s most popular content piece was a quiz, not an article. If planned properly, you can collect useful consumer insights through this, which can later be repurposed into a PR piece featuring NEW industry-related data.
7. Livestream Sessions<
Facebook live streams have definitely picked up of late. It unites your followers in real-time, which is a powerful feeling. And, you can share the content afterwards so those who missed out can watch. Jay Shetty is an excellent example of someone who uses FB live sessions brilliantly to build his brand, generate leads and foster a sense of community amongst his followers. Instagram also has a “live” option, but it disappears once you’re done.
Now that you know which content buckets perform the best on social media, go ahead and start upgrading your SM strategy. Need help with putting together a robust social media plan? Contact us right here.