Building a sizeable social media presence isn’t an easy process – it can take a long time and it can also be really costly. We’re pretty sure you must have heard of influencer marketing – the hottest marketing trend out there on the market right now – in fact, the influencer marketing industry is projected to touch 10 billion by 2020. Research indicates 49% consumers actually depend on recommendations from influencers, and campaigns conducted with influencers have a ROI of 6.50 for every dollar spent.
But, what if you don’t have the big bucks to tie-up with influencers? Well, that’s why we’ve decided to help you bag some FREE influencer marketing.
1. Go Micro, Not Macro
Rather than going after influencers who have hundreds of thousands of followers, opt for micro-influencers. Studies indicate micro-influencers have a nearly 7x higher engagement rate than bigger influencers. Furthermore, since micro-influencers engage in way fewer campaigns, 82% consumers have a higher chance of acting upon their recommendations. Often, a small freebie of your product(s)/service(s) are enough to have them on board, or a really small token amount will suffice.
2. Do Your Homework
If you have less followers than the influencers on your wish-list, spend some time brainstorming how you can offer them value. For example, can you give them business referrals? Can you spot issues on their Website (i.e. broken links)? Can you plug them for a feature story at a friend’s publication? Figure out what you can do for them before you ask them to do something for you!
3. Interact Selflessly
Follow. Subscribe. Like. Comment. Share. Shout-outs. Attending their events. Support causes they endorse. Praise for recent accomplishments. You get the point! Selflessly support influencers you have your eye on, so you can build a relationship, gradually. Remember, it takes time to nurture an equation like this if you’re not putting money on the table.
4. Send Them Freebies
Send a box of goodies from your product catalog, or offer a free service to influencers. If they really like it, they might just post about your brand on a day they don’t have any paid campaigns running.
5. Shine The Spotlight On Them
One of the best ways to get social media shout-outs from influencers is by featuring them in your platform. Interview them for your blog. Or, include them in a listicle of Top 10 Instagrammers Covering XYZ. Or, you can even ask them to guest post on your Website. If you promote them on your platform, they are likely to share the URL of their interview/article with their own following.
6. Be Better Than Your Competition
This goes without saying – always try your best to create content that’s more exciting and aesthetic than your competition (a social media competitor audit helps with this), and chances are influencers will feel more inclined to work with you.