Jul 04 2017
Who doesn’t like making money? If you raised your hand, please let us know your details, so we can ask you to transfer all of your remaining riches to us right away. Jokes apart, if you are looking to boost sales, have you considered tapping into social media? Social media is an excellent tool to facilitate boosting your company’s finances. Here are five ways it can help –
1. Customer Service
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Bad customer service leads to disgruntled customers. Good customer service leads to loyal customers and positive word of mouth. Repeat these two sentences to yourself until they sink in. Let’s get one thing straight – customers expect real-time responses from their service providers. When customers are not happy, they like to vent their grievances. Before, they would crib to near and dear ones. Now, they project their thoughts and angry rants on social platforms, which are louder than megaphones. So, use social media wisely to alleviate upset customers through handling complaints efficiently. Also, many customers Inbox or DM companies with sales-related inquiries before purchasing a product or service, so keep checking and responding regularly to avoid missing out on revenue.
2. Market Research
Developing a product and then waiting to see if it works is a traditional and ancient practice. Use current technology. Seriously – get with the program. You can understand your market by interacting with them in real time on social media platforms in an interactive manner, which makes market research quick and easy. And, you can modify and develop your product and service accordingly. This is pretty empowering, actually. Social media is a conversation, encourage your audience to speak, sit back and listen, and then speak.
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3. Brand Awareness & Promotion
“Apparel for the Phenomenal YOU” Place your orders today for your custom made slay-fit, swim wear, accessories or anything your heart desires… There is no limit to what we can do, where there’s a will there’s a way!!! Contact us at email@example.com Call or text @9178913197 Or slide in the DM ? #shontell #shontelldesigns #houseofshontell #fashionista #fashiondesigner #shoppingbags #littlewhitebag #mediumwhitebag #bigwhitebag
A study conducted by LinkedIn indicates that 63% of consumers were motivated to take action after learning about products and services on social media. This stat better grab your attention. Engaging social media users effectively can result in increasing brand awareness at a significantly lower cost compared to traditional media – the cost per customer acquisition is pretty lucrative.
4. Pertinent Advertising
Image Courtesy: giphy.com Social media provides control, flexibility and accuracy to get higher results within a set budget that is fully in your control at all times. Through ads on social media, you can track your actual views, click rate, website clicks, and so on and so forth. Monitoring this information and modifying your campaign accordingly will help you drive your services to the right market in the most streamlined manner possible.
5. Better Sales Opportunity
By providing more information about your services/products and offers and by also taking into account the reach social media has to offer, the chances of conversion are pretty amazing. The younger generation – millennials – are glued to social media (many don’t have a TV and don’t subscribe to magazines and newspapers!). Hence, you can convert them into customers sooner by reaching out to them with product/service and benefits-related information on their social media feeds.
Jun 16 2017
Are you looking to take a leap of faith and enter into the exciting and enriching world of entrepreneurship? Here are ten excellent Twitter accounts every budding entrepreneur should follow – all of these Twitter handles offer great content ranging from business and technology to motivational snippets and leadership-related thoughts.
— Richard Branson (@richardbranson) June 13, 2017
Founder of Virgin Group, entrepreneur, investor and philanthropist Richard Branson’s Tweets will offer you a daily dose of motivation. And, you can also keep up with current events, since his Tweets are on pretty much every topic imaginable, from mental health to literature and everything else in between.
2. Steve Blank
One of the top entrepreneurs at Silicon Valley and professor at Stanford, Berkeley and Columbia, Steve Blank’s Twitter handle is best suited for tech entrepreneurs and start-ups since he regularly shares posts about venture capital, creativity, the product market scenario and much more.
3. Guy Kawasaki
— Guy Kawasaki (@GuyKawasaki) June 14, 2017
Chief Evangelist of Canva, Guy Kawasaki is clearly a marketing expert. And, he is the author of 13 books, in addition to being a Silicon Valley venture capitalist. Following his Twitter feed will give you a daily business lesson and you will feel inspired when he shares wonderful success stories.
On tomorrow’s episode of @dotcomplicated, I’ll be chatting with @tifftpham of @onMogul and @drogier of @masterclass! Only on @SIRIUSXM! ?? pic.twitter.com/0aS0Xqq4qe — Randi Zuckerberg (@randizuckerberg) June 13, 2017
Former director of marketing at Facebook, Mark Zuckerberg’s sister Randi Zuckerberg is a public speaker, investor, author and radio host at SiriusXM and an executive producer at Sprout Channel. Her Tweets are upbeat and it is nice to see her introduce new entrepreneurs on her platform from time to time!
— Josh Kopelman (@joshk) June 5, 2017
Philanthropist, entrepreneur and venture capitalist – that summarises Josh Kopelman! His Twitter handle provides useful information regarding startups, investment tips and tech innovations.
6. Mark Cuban
Author, investor, philanthropist, businessman, owner of NBA’s Dallas Mavericks and well-known face from Shark Tank, Mark Cuban is quite a force to reckon with. You will benefit from his insights on business and investments, as well as success and failure-related lessons every business and start-up should be aware of. This man is a walking talking business school!
7. Eric Knopf
— Eric Knopf (@ericknopf) June 13, 2017
Co-Founder of Webconnext, which was named as one of the top 25 accounts for entrepreneurs to follow by Forbes and Inc, Eric sure is an example of the perfect success story – that is why his Twitter handle is excellent to follow; he usually Tweets useful links small businesses can use as resource guides.
8. James Caan
If you are looking for daily Tweets about recruitment, success formulas, exit strategies and techniques start-ups should employ, then you ought to follow James Caan. Philanthropist, serial entrepreneur and CEO of HB Private Equity, he was once the chairman of Startup Loans UK and one of the judges in Dragons’ Den.
9. Adam Grant
— Adam Grant (@AdamMGrant) June 12, 2017
Professor at Wharton and author of Give & Take, Option B and Originals, Adam Grant writes about plenty of very important topics, including time management, propels solving, team work and leadership, which every business owner can benefit from.
10. Sallie Krawcheck
If you are looking for some woman power and pretty sound insights on finance, tech, startups, venture capital and more, then go ahead and follow CEO and co-founder of Ellevest, Sallie Krawcheck. Her account is highly recommended for female entrepreneurs, especially, because her content caters quite well to this audience segment!
Watch this space for more and more compilations of resources just for you! And, don’t forget to Tweet our blog link!
Jun 12 2017
Are you one of those people who misses when people were smarter than their phones? Are you still rebelling against temptation to cross over to the dark side by jumping onto Facebook, Twitter, Instagram and Snapchat? Well, whether you like it or not, social media has become an essential part of every single person’s life in today’s day and age, with new platforms coming up every few months. The amount of time we – and, this we INCLUDES your target audience 99% of the times – all spend glued to our Smartphones is shocking. And, this is precisely why it is of utmost importance every business, including yours, embraces social media. Still not convinced? Tough cookie you are! Here are four key reasons that will certainly have you rethinking in no time
Build Brand Awareness
Over 3 billion people use social media in the world, and this enormous number is only going to increase further with each passing year as the Internet becomes even more accessible, that, too, at higher speeds. Traditional forms of marketing are simply not as effective anymore – people are spending an increasing amount of time on social media platforms on their phones, tablets, laptops and the works. Many millennials, for example, are not even subscribing to newspapers and magazines, and often, do not even own a television – marketing and advertising through social media is hence the best opportunity to reach and engage such audiences and potentially even turn them into a loyal customer. According to the Social Media Industry Report, 88% of all marketers felt that their social media efforts actually generated more exposure for their businesses
Image Courtesy: SocialMarketingFella.com
Get Customer Feedback
It is very easy to voice your opinion regarding any topic on social media. And, this is a great way to keep tabs on the pulse of the latest trends and what your audience thinks, so you can adapt accordingly. One can get great customer insights from Tweets and posts put on social media, and you can even acquire user reviews to make sure your customers are satisfied with your offerings. Furthermore, you can acknowledge and address complaints to avoid mishaps and bad word-of-mouth.
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Generate Leads & Higher Conversion Rates
As your brand reach increases, the percentage of conversion also increases like magic. According to Social Media Examiner, approximately 66% marketers saw increase in their leads thanks to engaging social media platforms – after all, the more followers you obtain, the higher your odds of converting them into customers.
Image Courtesy: Leadusive.com
Social media platforms allows you to run ads at a very low cost. And, you can make these ads as targeted as you want, while also changing copy and target demographics and budgets in real time, since monitoring campaign performance is very easy 24/7. In fact, the power is with you when it comes to running ads on social media channels, unlike traditional ads. Want more page likes? Want to drive more traffic to your Website? Want to increase sales of your product? Want to generate downloads? Everything is very much possible through running ads on social media.
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Jun 09 2017
The world of social media is quickly changing at a speed that could make anyone’s head spin, and as a result it is important to adapt your digital marketing strategy accordingly. While once upon a time it was easier to ensure purchased fans on portals like Facebook were authentic, it isn’t so simple for brands to work wonders anymore. At the same time, there is a growing pool of thought influences who have managed to build a loyal community of substantial followers on Instagram, Twitter, Facebook, YouTube, Quora and the works – these people influence the thoughts and decisions of many people who are sick of traditional in-your-face ads being force fed down their throat. And, this is why we are now going to help you understand the wonderful world of influencer marketing, so you can use it to your advantage.
Why Influencer Marketing?
Rather than trying to build a fan base from scratch, and ending up drawing bots, influencer marketing allows you to target a select few people, who then reach out to your target audience in a way that is more credible and effective than how you possibly could. Influencers are experts in their domain and their audiences trust them – a tie up with a thought influencer allows your brand to establish credibility in the eyes of people in a much more meaningful way.
How Do You Go About Influencer Marketing?
There are four key steps to going about building a strategic influencer marketing campaign, and we will walk you through all these steps, one-by-one:
Image Source: Image Courtesy: Tes.com
1) Get Your Goals & Targets Straight
It is important you start off by having complete clarity regarding your company’s immediate and long-term goals. Once you are clear about that, you can then figure out what it is that you are hoping an influencer can actually help out with and set targets, accordingly. For example, are you simply looking to establish brand awareness? Are you trying to generate more sales – if yes, how much? Are you trying to reach out to a new audience you previously haven’t been able to – if yes, which sort of new audience? Are you looking for more audience interaction – if yes, are you thinking of an interactive contest that generates a certain amount of participation and/or subscriptions? One word of caution – while setting goals and targets, make sure you are also being realistic.
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2) Get Into Sherlock Mode
It is important you identify the right type of influencers for every medium – do a search based on various hashtags that are relevant and see who leads the pack. Spend a few hours researching influencers by portal, whether it be Instagram and Twitter or Facebook and YouTube. It is not necessary one influencer is going to be influential across all portals. Research what type of brands have your shortlisted influencers already worked with – often influencers do not take two brands that are competitors, due to conflict of interest clauses.
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3) Tap Into Your Inner Accountant
Once you have set goals, targets and identified a list of influencers that are relevant to your market, chalk out a budget that you want to allocate to various influencers based on tier one, tier two, tier three. And, make sure you also spell out what deliverables you are looking for from each influencer based on the remuneration you are providing them. For influencers are that are tier two and tier three, sometimes you can offer them your product/service for free in exchange for publicity or work out a barter tie-up where you both cross-promote each other.
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4) Analyze. Rework. Repeat!
Make sure to constantly monitor results of marketing efforts when roping in influencers – are they actually meeting their deliverables? Are there any influencers who are surpassing expectations whom you can form an even longer working relationship with? – Establishing rapport is important! Are there any newly emerging influencers who you might want to rope in during phase two of your efforts? A huge component of marketing is tweaking things based on performance in real time, since a lot of factors are very dynamic.
Did you find these tips from our Kiss Doodles team useful? Comment below and let us know!
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