Jul 26 2019
Instagram has a 10x higher engagement rate for brands than Facebook, and a whopping 84x higher engagement rate than Twitter. Furthermore, research indicates 60% users discover products on Instagram. Switch to a business profile and start incorporating the following 5 tips to revamp your business’ Instagram strategy and draw impressive results.
1. Start Advertising
Setting up an Instagram promotion is fairly straightforward and can be done within the app itself, once you’ve switched your account to a business one. Running Instagram ads helps get the word out about your brand and key products/services/events within a specific city. This is important – rather than drawing visitors from a ton of random locations you don’t even service, Instagram ads helps you get the right eyeballs to succeed as a brand.
2. Understand Timely Posting
Make sure you are active enough on Instagram to attract your audience – remember, you have to be social on social media! However, too much posting can also downplay on your marketing tactics by overwhelming your audience – it looks spammy. Use the Instagram analytics tools called Insights to track when your followers are most active and publish posts accordingly. However, limit it to 1-2 posts per day so your engagement is healthy and not off-putting. Plan out your content calendar to contain high-res photos, videos, graphics and more. And, definitely make the most of Instagram’s story feature (you can later save these as highlights to leave a solid first impression).
Pro Tip – Make sure you actually reply to comments and DMs!
3. Heighten Customer Interest With Product Teasers
Since Instagram is perfect platform to advertise your products, you can urge people to explore your brand via discounts and engagement activities like contests and user-generated content submissions, which will create tons of interest. According to Sprout Social, more than 60% consumers need to see something 2-4 times on social media, before they make a purchase. Keep this in mind and gently push, but without being pushy.
4. Partner With Influencers For A Greater Visibility
Influencers are the Instagram stars who have a massive following wield an influence over a sizeable target audience. 94% marketers found influencers helpful for their brands. And, 82% consumers indicated they follow the recommendations of micro-influencers, too. Identify which influencers are relevant to your products or services and collaborate with them. This guarantees a wider reach and high engagement rate in a market you wouldn’t be able to penetrate easily, elsewise.
5. Hashtags Are Important
70% of Instagram hashtags are branded. Customers use your branded hashtags to post user-generated content and it is easier for someone to monitor your brand through searching for one consistent keyword. However, it is also important to use geo-specific hashtags, as well, so the right audience discovers your business. Using overly-generic hashtags might get you more likes, but it is quality, not quantity that matters.
Instagram is a great tool for marketing, analyzing your followers and creating instant brand engagement. We hope that these 5 tips will help you improve your Instagram campaigns. If you need any help, contact us right here.