Social Media Content

  • How To Do A Good SM Audit

    With social media tools and strategies evolving day-by-day, what might have been working for your brand a few months ago could prove utterly useless today. To complicate matters further, chances are your competitors – who have bigger budgets – are probably ahead of the game, which brings us to our main point: you must audit your company’s social media regularly. A social media audit will not only help you monitor what your competition is doing right, it’ll also help you evaluate what you need to initiate, eliminate and optimize. So, let’s walk you through six steps to conduct a quick social media audit –

    1. Create A Spreadsheet

    Open up a new spreadsheet in Google Docs that is accessible to only key members of your team. Create a tab for each month, and add the following sections in each one of them –

    a) social media handle name
    b) social media handle URL
    c) login info
    d) names of people with access to login info
    e) number of followers
    f) number of comments
    g) number of likes
    h) number of shares
    i) number of DMs
    j) number of posts
    k) metrics (i.e. Web traffic)
    l) top 5 performing posts
    m) insights / analytics
    n) ad campaigns
    o) other notes
    p) competitors

    Once you’re done creating these sections, begin filling them out.

    2. Check Your Basics

    At the same time you’re working on step #1, also double check if all of your social media handles are even up-to-date with the latest information, which could range from bios and URLs to contact information and logos. Most importantly, please do not hesitate to delete any unnecessary accounts. It is better to focus on a handful of relevant platforms than spread yourself thin across any and every space.

    3. Review The Data

    Once you’ve filled out your spreadsheet’s sections for a few months, you will easily be able to identify the following –

    a) are new customers coming in?
    b) is Web traffic linked to social media activity?
    c) are new followers joining?
    d) are old followers leaving?
    e) are followers from your target group?
    f) are particular posts doing better than others?
    g) are ad campaigns offering any impact?
    h) are people interacting with your brand?
    i) are posts going out consistently?
    j) are particular days/timings better for posting?

    4. Monitor Your Competition

    Monitor the social media handles of at least 2-3 competitors and note down which posts are performing best for them – you might find some interesting information that you can incorporate into your own campaigns, such as content ideas or better hashtags.

    5. Revise Your Strategy

    Based upon the analysis you draw through answering the above questions from points #3 and #4, spend a few minutes to jot down the following –

    * List down immediate goals + metrics to measure success
    * List down long-term goals + metrics to measure success
    * Build a new editorial calendar that has a specified frequency of posts and a good mix of content buckets that are relevant.
    * List down action steps to obtain the necessary images, videos, copy and information to put together content as per your new editorial calendar

    6. Monitor Progress

    Keep monitoring progress with social media strategy modifications every month to pull the plug on low performing campaigns and allocate more time, energy and funds to campaigns that are drawing real results. Remember, social media auditing is not a one time project – this needs to happen on an ongoing basis.

    We hope these six steps help you audit your company’s social media thoroughly so you can improve your strategy to meet your end-goals. If you need help with putting together a tailored social media campaign, contact us here.

    Sources –
    > https://neilpatel.com/blog/social-media-audit/
    > www.searchenginejournal.com/social-media-audit/264849/
    > www.bigcommerce.com/ecommerce-answers/what-is-a-social-media-audit-how-to-do-it/

  • 7 Content Essentials For Your Brand’s Social Media

    If you’re unsure about what type of content to share on your brand’s social media handles to draw the maximum engagement, worry not! We’ve put together a handy cheat sheet of seven social media content essentials to revamp your strategy.

    1. User Generated Content (UGC)

    UGC is a no-brainer for boosting engagement and reach these days. In exchange for offering credits, not only do you get free, high quality content to post, you also enjoy a meaningful interaction with your following and smartly tap into their network, too. Instagram is an excellent platform, in particular, for UGC content. You can run a small giveaway to incentivize people to participate.

    2. Visual Content

    Visual content does much better than only text-based posts. According to studies, posting images on Twitter increases retweets by a whopping 150%. No wonder Examiner reports that nearly 85% of marketers use visuals when creating social media content.

    3. Infographics

    Infographics are a visually appealing, informative piece that gets a lot of engagement. In fact, they can generate a lot of shares, too. According to information by Okdork + Buzzsumo, infographics actually receive the most social media shares, followed by listicles. Add value to your customers’ lives with such content pieces throughout the month. For example, if you’re a jewellery brand, an infographic about the different types of earring categories / names is handy for shoppers. Or, if you’re a travel company, an infographic about the most affordable countries based on currency exchange values is helpful for customers.

    4. e-Books / Digital Magazines

    Consider curating content throughout the year that you can repurpose into a helpful e-Book or digital magazine. You can promote this on social media through a small paid promotional campaign and offer free downloads in exchange for information collection (i.e. email IDs / referrals). Also, if you plan this smartly, you can feature quotes / interviews from other influencers so they also share the download link with their network!

    5. Testimonials

    Sharing the positive feedback previous customers/clients have said about you, as well as media mentions, is a wonderful way to help potential customers choose your brand over competitors. It establishes trust and credibility. Instead of text based testimonials, consider short video snippets.

    6. Interactive Content

    Polls, quizzes, contests, Q&As and surveys are all interactive content pieces that are fun. Let’s face it – even the New York Time’s most popular content piece was a quiz, not an article. If planned properly, you can collect useful consumer insights through this, which can later be repurposed into a PR piece featuring NEW industry-related data.

    7. Livestream Sessions&lt

    Facebook live streams have definitely picked up of late. It unites your followers in real-time, which is a powerful feeling. And, you can share the content afterwards so those who missed out can watch. Jay Shetty is an excellent example of someone who uses FB live sessions brilliantly to build his brand, generate leads and foster a sense of community amongst his followers. Instagram also has a “live” option, but it disappears once you’re done.

    Now that you know which content buckets perform the best on social media, go ahead and start upgrading your SM strategy. Need help with putting together a robust social media plan? Contact us right here.

    Sources –
    > www.postplanner.com/blog/types-of-social-media-content
    > https://coschedule.com/blog/social-media-content/
    > www.socialmediatoday.com/news/5-types-of-social-media-content-that-convert/539584/
    > www.convinceandconvert.com/content-marketing/9-best-from-buffer/
    > https://nealschaffer.com/create-social-media-content/