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Jun 12 2017 
Website 101 – Why, Do’s & Don’ts!
Taking into account that the vast majority of people spend a substantial amount of time online, on their phones, tablets, laptops, desktops, and traditional means of reaching out to customers, such as print catalogs and brochures have died down, it is extremely important to have an official Website for your business for three key reasons
1. A Website establishes credibility – you can showcase your work, portfolio, case studies, testimonials, products and services and offer interactive demos; a Website helps demonstrate what is unique about your business.
2. A Website makes you available 24/7 for both regular and potential customers to visit, including when your store or office is closed.
3. A Website makes it possible to target a wider market through SEO optimization, when potential customers are searching for similar services or products.
Now that we have you convinced that a Website is indeed important, let’s talk about some do’s and don’ts, because chances are you are overwhelmed with the thought of setting one up.
Do’s:
1. Use easy-to-read and simple colors and fonts, given the fact most people access Websites on their mobile devices.2. Make your site user-friendly by creating navigation bar, bucket your content by theme and directing the focus and flow of information.
3. Add business reviews to your website homepage to establish trust.
4. Keep it clear, simple, distinct and high quality – use a proper balance of typography and images.
5. Most importantly, plan properly on paper by making a site map and gathering all of the content you need and saving it into one folder.
6. Make sure you provide detailed information about your background, experience, contact information and other credentials that give you credibility in the eyes of potential customers.
Image Courtesy: GeekWebDesigns.com
Don’ts:
1. Don’t make it hard for visitors to find what they are looking for or they will leave within 10 seconds. Do NOT make users think, wait or read endlessly. People have short attention spans, and first impression really is the last impression.2. Don’t undervalue the power of strong SEO – your competitors are becoming savvier day-by-day (remember that!).
3. Don’t forget to test your Website in different browsers and on mobile devices.
4. Don’t use illegal content and make sure you have the rights to use images you have selected.
Image Courtesy: CreativeCuriosity.com
So, how exactly do you go about building your first Website?
1. Purchase a domain name and also check if social media handles are available for the same name, to ensure branding consistency
2. Decide if you want a static or dynamic Website.
> Static Websites are quick and cheap to develop and host. However, they require web development expertise to update and content can become stagnant and un-useful for audiences.
> Dynamic Websites are much more functional, easier to update and offers new content to keep audiences returning regularly (which helps with SEO rankings). However, dynamic Websites are slower, more expensive to develop and cost more to host.
3. Determine if you want to learn how to build a Website on your own through free resources like Wix and WordPress, or if you want to hire an agency or freelancer to do the needful for you, given they bring expertise and additional ideas to the table, taking the stress of learning an entirely new skill set off your shoulders!
4. Pick between WordPress or HTML –
> WordPress has a lot of advantages, such as it is easy to update, the templates they offer are very professional-looking and powerful and it offers full control and ownership to you at all times to easily update content. However, it does require a bit of learning and maintenance.> With HTML Websites, the requirements and maintenance are pretty low, although you cannot really make any updates if you wish to later on unless you know HTML/CSS, which is not really practical at a beginner level. Even small tasks like adding new pages, updating old content and uploading videos/images will require a Web developer, making it a tedious process. Furthermore, if your business grows and you want to add features like an online store, blog or subscribe button, you will need to coordinate with your Web developer, and often times they will push you to mitigate to WordPress, making this a costly affair in the long-run.
If you are still looking for more information about building a Website for your business, get in touch with our team at Kiss Doodles using the contact form here
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Jun 12 2017 
Social Media – Every Business’ Biggest Essential
Are you one of those people who misses when people were smarter than their phones? Are you still rebelling against temptation to cross over to the dark side by jumping onto Facebook, Twitter, Instagram and Snapchat? Well, whether you like it or not, social media has become an essential part of every single person’s life in today’s day and age, with new platforms coming up every few months. The amount of time we – and, this we INCLUDES your target audience 99% of the times – all spend glued to our Smartphones is shocking. And, this is precisely why it is of utmost importance every business, including yours, embraces social media. Still not convinced? Tough cookie you are! Here are four key reasons that will certainly have you rethinking in no time
Build Brand Awareness
Over 3 billion people use social media in the world, and this enormous number is only going to increase further with each passing year as the Internet becomes even more accessible, that, too, at higher speeds. Traditional forms of marketing are simply not as effective anymore – people are spending an increasing amount of time on social media platforms on their phones, tablets, laptops and the works. Many millennials, for example, are not even subscribing to newspapers and magazines, and often, do not even own a television – marketing and advertising through social media is hence the best opportunity to reach and engage such audiences and potentially even turn them into a loyal customer. According to the Social Media Industry Report, 88% of all marketers felt that their social media efforts actually generated more exposure for their businesses
Image Courtesy: SocialMarketingFella.com
Get Customer Feedback
It is very easy to voice your opinion regarding any topic on social media. And, this is a great way to keep tabs on the pulse of the latest trends and what your audience thinks, so you can adapt accordingly. One can get great customer insights from Tweets and posts put on social media, and you can even acquire user reviews to make sure your customers are satisfied with your offerings. Furthermore, you can acknowledge and address complaints to avoid mishaps and bad word-of-mouth.
Image Courtesy: Hellaspindakaas.com
Generate Leads & Higher Conversion Rates
As your brand reach increases, the percentage of conversion also increases like magic. According to Social Media Examiner, approximately 66% marketers saw increase in their leads thanks to engaging social media platforms – after all, the more followers you obtain, the higher your odds of converting them into customers.
Image Courtesy: Leadusive.com
Target Precisely
Social media platforms allows you to run ads at a very low cost. And, you can make these ads as targeted as you want, while also changing copy and target demographics and budgets in real time, since monitoring campaign performance is very easy 24/7. In fact, the power is with you when it comes to running ads on social media channels, unlike traditional ads. Want more page likes? Want to drive more traffic to your Website? Want to increase sales of your product? Want to generate downloads? Everything is very much possible through running ads on social media.
Image Courtesy: SproutSocial.com
Still have more questions about getting your business onto social media? Contact our team at Kiss Doodles right here
