Aug 23 2019
We’ve already taken a close look at why every brand needs a Website in today’s day and age when competition is cut-throat and maintaining a strong digital footprint is imperative. However, not anything and everything will make do. In fact, there are eleven important elements that make a Website robust. Let’s take a look at all of them right now, shall we?
1. Be Clear
Customers who happen to stumble across your Website shouldn’t be confused about what it is you exactly do, else they are going to bounce off your platform immediately, and that’s going to lower your SEO performance . Make sure there is a crystal clear description that is short and sweet about your products/services – and, it should be super easy to spot.
Pro Tip – Your Website should have a clear call-to-action, as well!
2. Site Map
A site map is an important element to include on your Website, even if there aren’t too many pages. It helps users navigate your site smoothly and look at all the sections + subsections in one convenient place, in case they are having difficulty finding something. Do not miss this component!
Pro Tip – Also add a Search Engine on your Website.
3. Straightforward URL
Do not complicate your URL – it’ll be difficult for people to remember and pass along to others. Stick to your brand’s name, and preferably .com (which is most commonly used). In essence, your URL should have high recall value.
4. Easily Contactable
Contact info. Hyperlinked social media icons. Customer service chat-box. All of these features should be easily discoverable. Nothing frustrates a customer more than having to search for a way to get a hold of you should they need help or wish to receive assistance with an order / query.
5. Credibility Boosters
Testimonials. Reviews. Awards. Media coverage. Portfolio / case studies. Prestigious client tie-ups. Endorsements. Display your “social proof” proudly to boost your credibility. This works as a charm in swaying customers / clients in your direction over your competitors.
6. Smart Design
High-quality content User-friendly design. Mobile-friendly navigation. Stunning visuals. Hero shots. Smart headlines. Crisp sub-sections.These are all staple ingredients of any solid Website. Do not neglect these basics. If your site isn’t user-friendly, it will turn them off and impact SEO adversely!
Pro Tip – Do not forget to invest in a good logo. Microsoft Word Art is not going to cut it!
7. Appealing Offers
Convert site visitors into customers with an appealing offer they cannot resist. Are you an e-commerce portal? Offer a nice discount off first purchases upon subscription. Do you offer services to other companies? Offer a free trial of your service upon subscription.
8. Regularly Updated Blog
A blog is an important element of most Websites these days. They allow you to improve SEO. And, they also enable you to maintain your image as a thought leader. Furthermore, you can often repurpose content from your blog as social media content, killing two birds with one stone. Word of advice – do NOT turn comments off on your blog. Remember, the goal is to engage.
9. Security / Safety Measures
If users feel your Website isn’t very safe to use, they probably won’t want to make a transaction on your platform. Make sure your site is fully secure. And, if you’re dealing with customers in Europe, make sure it is also GDPR compliant.
10. Links & Tags
Don’t forget SEO basics when designing your site. Always use tags, meta-tags and try to cross-link within your Website so audiences can be redirected to co-related content and spend more time on your Website.
11. Update Regularly
Many brands forget to update their Website regularly. Just because you are current on your social media handles does not mean you can slack off on your Website. If you haven’t updated the Copyright date on your portal, that shows you’re lazy. If you haven’t updated your client roster, again, you’re showing you aren’t taking your own company’s achievements seriously. Make sure you set a date every month to update your Website properly. And, while you’re doing that, also cross-check analytics!
We hope these eleven essentials will guide you to revamp your Website so it does more for your business, moving forward. Need help with designing your Website? Contact our team right here.