Website Template Issues

It can be very tempting to use a free Website template when your brand is new – after all, who doesn’t want to save a bit of time and money, especially when you’re not entirely sure about the future of your business? But, there are six compelling reasons why you should NOT fall for the free Website template trap, and instead hire a pro to create a bespoke Website design tailored to your specific needs –

1. Lack Of Originality

First impression is often the last impression. Do you really want to use a generic-looking templated Website that will send the wrong message to your audience that you don’t even believe enough in your own brand to invest in something as simple as a properly designed Website? Tsk, tsk. Your Website is your brand’s calling card. It is your brand’s visual story. Don’t cut corners in this department by going the run-of-the-mill route.

2. Space Constrictions

A templated Website often has many constrictions surrounding space, layout and storage space. This can lead to a ton of unwanted compromises on the quality of content you try to cram in. This certainly isn’t a good idea if you believe in the age-old saying “content is king!”

3. Difficult To Learn

If you are over-confident that you can learn how to customize a template as per your needs, it is time for a reality check. Web designers have years of in-depth training to pull off what you’ll be trying to, that, too, in a fraction of the time you’ll be spending. You’re better off using your time on more important things like strategy, marketing, sales and advertising. Leave Web design to the pros who have access to the latest tools and information.

4. Security Threats

Templated Websites pose a major security threat – they are hacked more often. This could damage your chance of building trust with customers.

5. Not User-Friendly

Not only is a templated Website going to prevent your ability to offer a user-friendly experience to visitors, it is also going to piss them off. Why? Well, templated sites are 3-10x slower, which can also prove detrimental for SEO {can link to SEO blog when it is live}. Customers are more likely to log off your site if it is slow and difficult to go through. Furthermore, free website templates usually feature very archaic designs that aren’t optimized for different devices – again, this isn’t user-friendly.

6. No Support System

Whether you’re struggling to run security updates, or need tech support for other reasons, templated Websites can be a customer service nightmare when you need help urgently. You’ll pretty much be stuck trying to solve things on your own.

We hope these six reasons ward off any urge you have to try out a free Website template. Invest resources in a powerful Website that has responsive design, solid content, useful widgets, better analytics, strong security measures and fast loading time – it’ll help you leave the best first impression, improve your SEO and retain customers much more effectively.

Need help with putting together the most visually delightful Website for your brand? Don’t hesitate to get in touch with our team right here.

Sources –
> www.wpbeginner.com/opinion/36-reasons-why-having-a-free-website-is-a-bad-idea/
> www.imageworkscreative.com/blog/why-using-website-template-just-bad-idea
> https://espresso.digital/diy-business-website-design-bad-idea/