Digital Marketing Agency Mumbai

  • Are You Making These 8 Avoidable SEO Mistakes?

    When it comes to your company’s business strategy and SEO quality, you simply cannot afford to go wrong, which is why it is important to steer clear of mistakes that can cause you grief. With a plethora of content being promoted online every second, the need to capture your target audience’s attention and keep it intact has reached its peak. More than 2 trillion searches are being made on Google annually, making SEO vital in helping your product/service get its due attention. Avoid these 8 SEO mistakes to create supreme, user-centric and powerful content –

    Mistake 1 – Choosing Incorrect Keywords

    Keywords play a major role in the world of optimization, which is why choosing the right ones is imperative for your website. Don’t neglect the preferences of search engines and users – avoid opting for long-tail keywords. Focus on words your potential customers use while referring to your products/services. A bit of background research pays off. You might find tools like SEMrush, Google Trends and Google Adwords KeywordPlanner helpful.

    Mistake 2 – Missing Out On Mobile Users

    Smartphones are an indispensable part of our lives. Your content is bound to get negatively impacted if it is not mobile-friendly and responsive. Work on building SEO content targeted specially for mobile users to yield better results.

    Mistake 3 – Publishing Poor Quality Pages

    Coming up with meaningful content isn’t that difficult if you really plan it out properly, rather than rushing. Remember, haste makes waste. Poor quality pages do not add value to your page and might end up in the omitted results by Google! Also, if you think simply posting tons of high-res, pretty visuals is going to cut it, think again – algorithms NEED to see text, too!

    Mistake 4 – Publishing Duplicate Content

    According to Social Media Today’s findings, 65.88% sites have duplicate content. Duplicating content is a huge waste of both consumers’ time and Google’s resources – in fact, it might impact your SEO rankings negatively, altogether. In the world of SEO, having less, meaningful content is far better than publishing repetitive, low quality material.

    Mistake 5 – Not Working On A ‘Google My Business’ Listing

    Many businesses forget to claim and manage their Google My Business listing. While working on SEO content, do not forget the basic fact that Google places much importance on ‘near me’ searches. It helps small business reveal their address phone number and provide other relevant information, too.

    Mistake 6 – Skipping Meta Descriptions & Title Tags

    Simply including targeted keywords and coming up with quality content does not mean you’ve automatically optimized it. Essential elements of SEO, such as title tags and meta descriptions, must be included, too. It improves the content’s performance and ranking. Shockingly, a Social Media Today’s research indicates 63.28% sites have missing meta descriptions, and 53.99% sites even had duplicate meta descriptions; 10.53% missed out on title tags, 26.33% didn’t have enough text in the title tags and 53.23% had duplicate title tags. Goodness!

    Mistake 7 – Being Unorganized With Internal Links

    Social Media Today’s findings indicate 33.29% sites have broken internal links! Start using internal links to improve page views and time spent on your site by each visitor. Incorporate apt methods to give high-performing content enough visibility and attention. However, don’t go overboard, either – internal links should be added only if it is relevant and a value-add.

    Mistake 8 – Failing To Add Relevant External Links

    External links help provide relevant content, while also offering credibility to users and search engines. You can achieve this by ensuring all external links open in a new window, hence allowing users to access other content instantly, with the option of returning to your content with ease, too.

    We hope you will go back and correct these eight common SEO mistakes soon! If you need help with SEO optimization, we are just one click away.

    Sources –
    > www.socialmediatoday.com/news/40-major-seo-mistakes-you-must-avoid-in-2019-infographic/548324/
    > www.forbes.com/sites/forbesagencycouncil/2018/10/17/15-common-seo-mistakes-to-avoid/#6c50b1fbbe6a
    > https://neilpatel.com/blog/seo-mistakes/
    > https://cognitiveseo.com/blog/20859/major-seo-mistakes/
    > www.toprankblog.com/2017/02/common-seo-mistakes-to-avoid/
    > www.searchenginejournal.com/10-common-seo-mistakes/178734/#close

  • Why FREE Website Templates Are A Bad Idea

    It can be very tempting to use a free Website template when your brand is new – after all, who doesn’t want to save a bit of time and money, especially when you’re not entirely sure about the future of your business? But, there are six compelling reasons why you should NOT fall for the free Website template trap, and instead hire a pro to create a bespoke Website design tailored to your specific needs –

    1. Lack Of Originality

    First impression is often the last impression. Do you really want to use a generic-looking templated Website that will send the wrong message to your audience that you don’t even believe enough in your own brand to invest in something as simple as a properly designed Website? Tsk, tsk. Your Website is your brand’s calling card. It is your brand’s visual story. Don’t cut corners in this department by going the run-of-the-mill route.

    2. Space Constrictions

    A templated Website often has many constrictions surrounding space, layout and storage space. This can lead to a ton of unwanted compromises on the quality of content you try to cram in. This certainly isn’t a good idea if you believe in the age-old saying “content is king!”

    3. Difficult To Learn

    If you are over-confident that you can learn how to customize a template as per your needs, it is time for a reality check. Web designers have years of in-depth training to pull off what you’ll be trying to, that, too, in a fraction of the time you’ll be spending. You’re better off using your time on more important things like strategy, marketing, sales and advertising. Leave Web design to the pros who have access to the latest tools and information.

    4. Security Threats

    Templated Websites pose a major security threat – they are hacked more often. This could damage your chance of building trust with customers.

    5. Not User-Friendly

    Not only is a templated Website going to prevent your ability to offer a user-friendly experience to visitors, it is also going to piss them off. Why? Well, templated sites are 3-10x slower, which can also prove detrimental for SEO {can link to SEO blog when it is live}. Customers are more likely to log off your site if it is slow and difficult to go through. Furthermore, free website templates usually feature very archaic designs that aren’t optimized for different devices – again, this isn’t user-friendly.

    6. No Support System

    Whether you’re struggling to run security updates, or need tech support for other reasons, templated Websites can be a customer service nightmare when you need help urgently. You’ll pretty much be stuck trying to solve things on your own.

    We hope these six reasons ward off any urge you have to try out a free Website template. Invest resources in a powerful Website that has responsive design, solid content, useful widgets, better analytics, strong security measures and fast loading time – it’ll help you leave the best first impression, improve your SEO and retain customers much more effectively.

    Need help with putting together the most visually delightful Website for your brand? Don’t hesitate to get in touch with our team right here.

    Sources –
    > www.wpbeginner.com/opinion/36-reasons-why-having-a-free-website-is-a-bad-idea/
    > www.imageworkscreative.com/blog/why-using-website-template-just-bad-idea
    > https://espresso.digital/diy-business-website-design-bad-idea/

  • 3 Reasons Automated Emailer Campaigns Are Important

    Are you still used to the old school style of sending out emailers manually to each individual on your business’ database? Or, even worse – do you BCC your entire database on one generic email? Well, it is high time to now step up your emailer game with some good ‘ol automation tools. Let’s take a look at three key reasons why! –

    1. Maintains Absolute Consistency

    Automated drip email campaigns truly allow you to be consistent in nurturing new leads, while simultaneously also retaining older customers/audiences. With automated emailers in place, never risk the occurrence of huge gaps in communication. As a result of ongoing interaction lead nurturing emails provide at different touch-points, they end up receiving an impressive 4-10 times higher response rate than archaic mass email blasts. Furthermore, slow ‘n steady communication generates 50% greater sales-ready leads. Sounds exciting, doesn’t it? In short, automated emails are timely, targeted, systematic and drastically improve any company’s bottom line.

    2. Offers True Personalization

    According to data from Econsultancy, 93% brands see improved conversion rates that can be linked to personalization. Since automated emails are triggered by actions unique to each particular consumer – i.e. when they browse through your site, when they abandon their cart, when they’ve made a purchase, when their birthday/anniversary is approaching – they offer hyper-personalization, which makes a customer feel special. Sites like Shein, Koovs and Amazon are pros at sending such behavior-triggered automated emails that are relevant to each customer – this can drive up to 18 times more revenue than generic emails, because open rates are 80% higher for drip emails than single-send emailers!

    3. Increases Revenue Substantially

    Automated emails improve revenue at three different levels –

    Firstly, it reduces staffing costs because automation tools have immense scalability. This actually opens up time for your team to focus on other, more important areas, like strategy, marketing and analytics.

    Secondly, automated emails reduce the risk of human errors – i.e. writing the wrong name, messing up on spelling, sending the wrong offers – so you’re less likely to lose customers on your database through careless blunders.

    Thirdly, and most importantly, automated emails are proven to boost sales. Companies tend to see a 20% boost in sales after using drip campaigns to nurture leads; in fact, nurtured leads make 47% larger purchases (wowza!). You can even up-sell products or cross-sell accessories to increase the overall lifetime value and loyalty of every customer.

    So, the next time your team sits down for a marketing strategy meeting, put switching to automated emailers at the top of your agenda. Whether you want to improve sales, increase downloads or newsletter subscriptions, boost site traffic, obtain more feedback, promote brand loyalty or enhance interactivity/engagement, automated drip email campaigns are the perfect way to lead people in your database from one step to the other until they take the action(s) you desire.

    Do you need help with setting up automated email campaigns that generate concrete results? Contact our team right here, and we’ll get you started in no time!

    Sources –
    > www.pure360.com/10-benefits-of-marketing-automation/
    > www.theleverageway.com/blog/email-marketing-automation-benefits-business/
    > www.digital22.com/insights/benefits-of-having-email-automation-workflows
    > www.pinpointe.com/blog/do-drip-campaigns-really-work