Your brand’s logo is directly linked to your business’ identity – it’s the first visual impression you offer consumers, stakeholders, journalists and more. Logos can evoke powerful emotions, and, when designed right, they can communicate a brand’s true essence. Besides … Continue reading
According to the Radicati Group, more than 34% individuals use email worldwide, with nearly 196 billion emails being sent on a daily basis, out of which 109 billion – the vast majority – are business emails. A 2013 study by … Continue reading
Irrespective of what the nature of your business is, staying on top of digital marketing trends is essential because the landscape is changing with every passing day. From SEO tweaks and content hacks to social media trends and emailer optimization, … Continue reading
As consumers spend more and more time online, making your presence felt on the Web is increasingly important. While active social media accounts and emailers are great tactics, maintaining an official blog for your business is also integral. In fact, … Continue reading
We’ve already taken a close look at why every brand needs a Website in today’s day and age when competition is cut-throat and maintaining a strong digital footprint is imperative. However, not anything and everything will make do. In fact, … Continue reading
Social media has many advantages for businesses of all sizes, such as –
You can boost brand awareness at a low cost.
You can improve traffic to your Website.
You can offer better customer service.
You can develop brand loyalty.
… Continue reading
The world of online marketing has become extremely competitive, especially for e-commerce portals. With everyone glued to the Internet, the importance of maintaining a solid online presence cannot be emphasized enough. You need to be where your audience is, after … Continue reading
Building a sizeable social media presence isn’t an easy process – it can take a long time and it can also be really costly. We’re pretty sure you must have heard of influencer marketing – the hottest marketing trend out … Continue reading
There are plenty of brands vying for the attention of your particular target audience. So, how do you keep your existing followers hooked and also draw new customers to your page at the same time? Social media contests! However, not … Continue reading
A social media content calendar is a great tool because it –
* Allows you to brainstorm new ideas and assess what is / isn’t working
* Helps you plan your SM posts well in advance
* Prevents lags in posting consistency
* Ensures … Continue reading