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Jun 21 2019 
7 Content Essentials For Your Brand’s Social Media
If you’re unsure about what type of content to share on your brand’s social media handles to draw the maximum engagement, worry not! We’ve put together a handy cheat sheet of seven social media content essentials to revamp your strategy.
1. User Generated Content (UGC)
UGC is a no-brainer for boosting engagement and reach these days. In exchange for offering credits, not only do you get free, high quality content to post, you also enjoy a meaningful interaction with your following and smartly tap into their network, too. Instagram is an excellent platform, in particular, for UGC content. You can run a small giveaway to incentivize people to participate.
2. Visual Content
Visual content does much better than only text-based posts. According to studies, posting images on Twitter increases retweets by a whopping 150%. No wonder Examiner reports that nearly 85% of marketers use visuals when creating social media content.
3. Infographics
Infographics are a visually appealing, informative piece that gets a lot of engagement. In fact, they can generate a lot of shares, too. According to information by Okdork + Buzzsumo, infographics actually receive the most social media shares, followed by listicles. Add value to your customers’ lives with such content pieces throughout the month. For example, if you’re a jewellery brand, an infographic about the different types of earring categories / names is handy for shoppers. Or, if you’re a travel company, an infographic about the most affordable countries based on currency exchange values is helpful for customers.
4. e-Books / Digital Magazines
Consider curating content throughout the year that you can repurpose into a helpful e-Book or digital magazine. You can promote this on social media through a small paid promotional campaign and offer free downloads in exchange for information collection (i.e. email IDs / referrals). Also, if you plan this smartly, you can feature quotes / interviews from other influencers so they also share the download link with their network!
5. Testimonials
Sharing the positive feedback previous customers/clients have said about you, as well as media mentions, is a wonderful way to help potential customers choose your brand over competitors. It establishes trust and credibility. Instead of text based testimonials, consider short video snippets.
6. Interactive Content
Polls, quizzes, contests, Q&As and surveys are all interactive content pieces that are fun. Let’s face it – even the New York Time’s most popular content piece was a quiz, not an article. If planned properly, you can collect useful consumer insights through this, which can later be repurposed into a PR piece featuring NEW industry-related data.
7. Livestream Sessions<
Facebook live streams have definitely picked up of late. It unites your followers in real-time, which is a powerful feeling. And, you can share the content afterwards so those who missed out can watch. Jay Shetty is an excellent example of someone who uses FB live sessions brilliantly to build his brand, generate leads and foster a sense of community amongst his followers. Instagram also has a “live” option, but it disappears once you’re done.
Now that you know which content buckets perform the best on social media, go ahead and start upgrading your SM strategy. Need help with putting together a robust social media plan? Contact us right here.
Sources –
> www.postplanner.com/blog/types-of-social-media-content
> https://coschedule.com/blog/social-media-content/
> www.socialmediatoday.com/news/5-types-of-social-media-content-that-convert/539584/
> www.convinceandconvert.com/content-marketing/9-best-from-buffer/
> https://nealschaffer.com/create-social-media-content/ -
Jun 19 2019 
How AI Is Impacting Digital Marketing
According to a survey by MeMSQL, 61% of marketing professionals said machine learning and artificial intelligence (AI) will be the most important data initiatives. Likewise, in a 2018 survey by Salesforce, 51% marketers indicated they were already using AI, and 27% more are planning on incorporating it this year. So, why exactly is AI the hottest thing in the world of digital marketing right now? Here are six ways in which AI is impacting the digital marketing space, beyond reducing the elements of human error and bias –
1. AI Improves & Personalizes User Experience
AI can help improve user experience at multiple levels. Not only does it provide you insight regarding how customers interact with your Website (and, where the roadblocks in design, navigation and content are), it also takes personalization to a whole other level. In fact, a 2017 survey by Evergage indicates 33% marketers have been using AI to provide personalized Web experiences and that 63% saw increased conversion rates and better consumer experience. AI tools, like Grid, empower you to offer different users different Website experiences based on information they provide – images, text, offers and call-to-actions can all be relevant as per who has logged on.
2. AI Improves Sales & Security
AI not only predicts buyer behavior and personas, it can also help with security issues to make online transactions safer for consumers. Most importantly, AI helps forecast future market trends, that could impact your sales – it enables you to plan and tweak your sales cycle more effectively.
3. AI Improves Ads
AI can predict user behavior accurately based on user data it collects and analyzes. Hence, it helps you create ads in-line with your audience’s needs and preferences.
4. AI Improves Content
Forbes. The Associated Press. The New York Times. The Washington Post. BBC. Reuters. Top news agencies are using AI technology to create news that draws more hits. Tools like Quill, Wordsmith and Articoolo all get the job done really well.
5. AI Improves Content Marketing
Based on audience information on-file, AI helps you offer audiences better recommendations for content – Amazon and Netflix are pros at this! Many brands even use AI to personalize drip email campaigns that push content, products and services on the right day, at the right time and appropriate frequency, with subject lines that are actually relevant. Since research indicates consumers are 43% more likely to purchase products from companies that hyper-personalized their content marketing, this is a huge value-add from AI.
6. AI Improves Customer Service
Chatbots have made it easier to transform the customer service process – they can answer questions 24/7, retain data, always maintain a friendly tone, respond to multiple customers at the same time and do away with any wait-time. Brands like Sephora have been using chatbots for a while, and many official Facebook pages also use a modified version of this tool.
Are you blown away by the number of ways in which AI is transforming digital marketing? It’ll be interesting to see how AI continues to refine marketing processes as more tools become available in the market in the years to come. Contact us here for more information.
Sources –
> https://inc42.com/resources/role-of-ai-in-digital-marketing/
> https://blog.adext.com/applications-artificial-intelligence-ai-digital-marketing/
> https://marketinginsidergroup.com/artificial-intelligence/5-benefits-of-ai-for-digital-marketers/ -
Jun 17 2019 
Is Your Brand Making These Social Media Mistakes?
Yes, making mistakes is a part of human nature. However, making mistakes on your company’s social media channels is unacceptable because it can either have tremendous negative impact on your brand’s image and result in poor ROI. Here are 8 social media blunders to steer clear of –
1. Underestimating Social Media’s Potential
If you think social media is only a marketing tool, think again. It can also impact sales by connecting you to prospective customers and finding opportunities to educate them about your products/services. Social media can even act as a customer service tool – you can address customer inquires and negative feedback in real-time. And, social media can offer HR support – your job postings will reach a wider network, giving you a larger pool of potential recruits to choose from.
2. Failing To Plan Properly
Invest time to conduct a social media audit, monitor competitors’ SM handles, build a proper editorial calendar and develop list of hashtags. A bit of planning ensures you can be consistent with your postings, ad campaigns, contests and more. Remember – no strategy means no results.
3. Lacking A Balanced Approach
Just like delayed interaction (or, no interaction at all) is contrary to the purpose of being on social media (engaging your customers in a dialogue), overdoing things can backfire, as well – it looks spammy. Posting 10 times a day, using too many hashtags, over-tagging people, etc. is an unsophisticated approach. Strike a healthy balance so you’re neither MIA nor too spammy.
4. Duplicating Content Lazily
Don’t get onto every single social media platform for the heck of it. Pick 2-3 platforms at the most, which are truly relevant for your business, rather than spreading yourself too thin. Most importantly, focus on curating different content for each handle. Why should someone follow you in 3-4 different places to see an identical update everywhere?
5. Ignoring The Basics
Run spell check and grammar check. Fill out all sections of your profile. Obtain high-quality graphics. These are basic things many companies forget to look into. It makes a potential customer think you’re too lazy to invest in your own brand.
6. Avoiding Social Media Ads
Ads help you reach a wider audience base. If you aren’t going to push your content out with consistent social media ads, what’s the point of even investing in high-quality content?
7. Forgetting To Check Analytics
Instagram shows insights as to which days and timings draw you the best results – post according to this specific information, rather than being arbitrary with timings. Furthermore, pay attention to your Website’s traffic sources – are they from a particular social media handle, ad campaign or promotion/contest? Keep tabs on what is and isn’t working using the right metrics. Simply looking at increasing/decreasing followers isn’t an accurate yardstick.
8. Lacking Tact
Newsjacking – trying to jump onto any news event / trending topic – shows lack of empathy. For example, if a natural disaster happened, don’t tell customers, “well, you can still shop online!” Similarly, deleting bad comments/reviews can piss a customer off further. Skilfully take difficult conversations into your Inbox/DM, rather than washing your dirty laundry in public.
We hope these eight tips help you reevaluate your social media habits! If you need help with building the perfect social media plan for your brand, contact us at kissdoodles.
Sources –
> www.allbusiness.com/bad-social-media-habits-your-business-must-avoid-2627-1.html
> www.copyblogger.com/social-media-balance/
> https://tweakyourbiz.com/business/social-media/business-habits
> www.socialmediatoday.com/news/5-bad-habits-marketers-should-drop-in-2019/543892/ -
Dec 06 2018 
OPTIONS: Why is Instagram Shopping the latest EPIC THING?
Who doesn’t love shopping?
We all love getting new things. Clothes, stationery, gadgets; shopping of any kind makes us happy. And with the rise of digital platforms, you don’t even have to make that effort of getting up from the comfort of your couch to do the thing you love the most.
About 20 years back, the boom in digital shopping hit us. It started with the then lowkey eBay and Amazon, which transcended to inspire other players where today everyone has a ‘shop / store’ feature on their website. From e-commerce to m-commerce, we are all about ‘online shopping’ now!
We are now a generation who purchase our toothbrushes online if possible. (Yep, digitization is making us lazy, but well!) Yet if you think of it, who really has the patience to scroll through the website of every brand and everything we like.
This is where, one of our dear online best friend has stepped in to make us sing Hallelujah! In the last year, one of the most popular picture sharing portals, a.k.a. Instagram has made life easier for us.
Frankly, it should have done this ages back because with numbers like 25 million business having a page on Insta, with a total of 800 million users, it had to be the most EPIC one stop shop for all of us.
Let’s be honest here, we DO spend a LOT OF TIME on this app (a ridiculous amount of time maybe) and if we are getting information (I mean gossip) and shopping at the same place, IT DEFINITELY IS THE SEASON TO BE JOLLY!
via medium.comSomewhere at the start of this year, Instagram started to bless our lazy souls by giving us the feature that allowed product tagging. Product tagging, a little bit of the details and the price, all could be seen in one go and a few clicks later, it was time to wait for the delivery of the product.
WHY IS INSTA SHOPPING THE MOST EPIC THING YOU ASK?
Best of both worlds
via www.vate.org.au“Running late! No time!” is our mantra any day any way. Instagram has made life easier by making the app the grand-daddy of efficiency. So while doing the scroll, scroll, scroll, we could not just like what we saw, but also buy it! No remembering it, screen-shotting it or looking for it like a maniac.
Or WORSE, forgetting about that gorgeous kaftan you saw on some page you can’t remember! You can be busy judging your friend’s alcohol choice in one post and scroll down to buy that kaftan in the next.
NO MORE FOMO
via medium.comAs a business, your biggest fear is FOMO! Have you listed on enough sites, do the sites bring in enough traffic and many other such questions bog you down? All that can be easily tossed out because Instagram is a portal where FOMO doesn’t really exist. By designing your content and promoting it the correct way, you WILL get your kind of traffic, come what may!
Story to sell
via allevents.inWE LOVE NEW FEATURES ON INSTA! And with the latest one, you can shop through stories too! With 400 million users checking on stories everyday, Insta stories have its own market as well. Those few clicks of looking for that top which you saw on a brand’s BTS story are now saved!
Holiday season is round the corner. And with it, a lot of parties too! Perfect for business and for buyers. It’s time to go shopping, insta-style!
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Dec 01 2018 
Social Selling: Converting followers to customers
Thousands of followers, hundreds of likes, comments flooding in praising your work. Achievement unlocked!
But where are the sales?
As a brand, you’re left scratching your head. You mentally rewind. Content – tick. Content quality – tick. CTA (call-to-action) – tick. You did everything right but clearly something went wrong.
Keeping the frills part of content aside, the first focal point should be understanding the need of the customers. Creating a bond and keeping customers engaged in conversation, so when the customers want to buy, your brand is the first they recall (brand recall).
Once upon a time, long long ago, we operated on traditional sales model. And as traditional sales go, it included cold calling hundreds of prospects in a day, trying to find a lead. Creating a bond and engaging the customers wasn’t a part of the checklist.
But let’s be honest, in the current scenario no one really entertains these sales rep anymore. The world’s moved on to the digital platforms and that’s where the business lies.
But digital selling doesn’t mean you bombard people with unnecessary tweets, DMs and content. KEEP IN MIND: Don’t invade their space AND don’t spam!
Let your social selling talent take over. Now, what is social selling you ask?
via pardot.comSocial Selling is strategically getting in touch and interacting with people who are trying to find solutions for their problems. Problems that YOU can solve. It starts slowly with building and nurturing relationships. Trust is the KEY, the key which will make your clients believe that you can provide the solution.
Stats provided by LinkedIn say that social sellers attract 45% more opportunities than their peers, are 51% more likely to achieve quotas, and outsell their non-social counterparts 78% of the time.
Not bad numbers for what the traditional guys would call sales over chit-chat. Right?All this is well and good, but how do you sell without sounding salesy or without spamming?
1. Choose the right platform
First and foremost, be on the right platform and interact with the right audience. Find out where your prospective buyer is present and where your engagement/pitch will be taken seriously.
2. Be Present
via krome.sgI’d like to chat with a bot, said no one ever. Having chat bots liking and commenting on your behalf may sound like a good idea, but it does the opposite when it comes to sales. So be present, have a human interaction with the ones who are looking for you and your solutions. Get that personal touch in every engagement, that happens from your end on these platforms.
3. Be Consistent
via youtube.comJust like cold calling needs to be done on a regular basis, you need to be consistent with your digital efforts to drive that sale. For sales, follow up. Speak to them in-between. Don’t be all about that sales pitch and do the Houdini.
4. Offer Value: Simple but clickable – Keep this guru mantra.
via pinterest.coma. Details on call-to-action – short, straight, bold
b. Offer point to point detail
c. Provide relevant solution and share relevant information.5. Join existing conversations on your brand
via brand-taxi.comBrand advocates will defend you, market you, do everything for you and it works! But that is NOT ALL THAT WORKS. Step in and join the conversation. Can’t figure how to keep up with where the conversation is? Use social listening tools for that but step-in and step-up.
Just keep in mind, that out of all the digital world conversions, this conversion is the easiest to do! So it’s time to go all in with your digital efforts. Focus on building networks, connect with your followers and use it strategically to grow your business.
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Nov 27 2018 
Planning: Something that never goes as per plan
Life is what happens to us while we are making other plans. Relatable?
It’s that time of the year again when every person is planning for the next year.
Think about it, every person, every business has a vision. That vision is your starting point to make a plan. Whether business strategy or your next social media strat, you plan it all to the T. And then *kaboom*, it falls apart. Why?
1. Variables
via godsaidso.comNo one and NOTHING can prepare for the curveballs that you don’t know about. That’s what variables do to your plans. Your plan simply lacked contingency for the unexpected from the get-go.
2. Execution fail
via mycustomer.comNo plan is foolproof and you can’t foresee it failing till it’s in action. More so in social media strategies, as till the response doesn’t come in from putting your material out there, you almost cannot predict how it will be received by your target audience.
3. Client woes
“I changed my mind.” Damn! Now how do you tackle that? Briefs and strategies go into a tailspin when you combat these 4 words. They come in forms of ‘Let’s not do this, let’s do that.” or “We can also do that.” But in all cases, we need a new plan. NOW WHAT?
With every problem, comes a solution. You just gotta find it
1. Acceptance is the KEY
Don’t panic! Shit happens. Regroup internally, calm down and make your peace with it. Till it’s bothering you internally, your focus will be on the problem, not on the solution. And that’s helping no one in the room.
2. Make a new SHORT-TERM plan
Clearly the long ones are bound to break down. Business goals, life goals, where you see yourself in 5 years, all of it changes with time. And the short term strategies are no different. So even if you can’t plan it out ALL the way, plan it step by step. Make it easy for yourself and the people around you, be it your team or your clients.
3. Don’t lose sight of the GOAL
“I want to be THERE in 5 years.” How to reach it may change with time and variables, but your GOAL shouldn’t. As an agency, if sales are your goal, your strategy may change, but your end game is going to remain the same, so don’t lose sight.
Vision can’t change and it shouldn’t either, but plans can and will. So go with the flow, don’t panic and always have a few aces up your sleeve as back-up!!
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Nov 10 2018 
Analysing your social media funnel with the right metrics
Social media isn’t just about posting and throwing out information. It’s also about using the insights into your audience in the best possible way. All this is possible through social media analytics. (We spoke earlier about the numbers that matter to your business. But how do these numbers affect your social media funnel)
via bufferapp.com
Each platform has its own simplified analysis of your page such as Facebook insights, Instagram insights and so on. You can further opt for one of the several paid, analytical tools to get a more detailed report of your audience. But if you don’t know what to look at and what metric is important to you, then the whole point of the exercise goes to waste.
To get a better understanding of this, you in-turn try to figure out of where you are in your social sales funnel.
Every layer – awareness, consideration & conversion, has its own KPIs (key point indicators) that matter.
1) Awareness Stage
This is where you are trying to create your brand value or establish your market. At this stage, you are still new and your focus at the moment is to reach as many people as possible, giving them precise information through your social media channels.
The KPIs that matter during this stage are reach, impressions, shares, mentions, links, audience growth rate.
2) Consideration Stage
Now you have started building your audience. The next step to take is to engage your audience and keep them occupied through your content. Giving them solution-based content and calls-to-action is a pathway to opt for. With call-to-actions, customers who are now considering your brand will get that extra nudge towards reaching the ultimate step, conversion, to being a customer for your brand.
via www.ethos3.com
Metrics such as post likes, comments, shares, saved, average engagement rate, video views, lead rates work as your biggest indicators for the same.
3) Conversion Stage
With a social media funnel, you have successfully made an approach to achieve what you set out for. Your audience is not just committed to respond on the content you offer but has now become a customer to your brand.
via idunn.pro
Conversion rate, CTR (click-through rate), bounce rate, customer lifetime value, CPA (cost per action), CPM (cost per mille), CPC (cost per click) are the ever-so-important yardsticks that will signify the success rate of your strategies and campaigns and eventually your brand.
Module for your content can be flexible depending on the study of your metrics but taking this pathway will make it easier to turn an audience into loyal customers.
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Nov 06 2018 
Social Media Metrics: Numbers that matter
Picture this: You are a brand with an interactive Facebook page, Instagram profile, and an active Twitter account. But all of this isn’t translating into the business you’re looking for. How do you design a campaign to make the numbers, that are the most important, go higher? What are those hints you should be looking at, to strategize further?
Social Media Metrics
Metrics are details such as followers, reach, likes, views, retweets, shares, etc; these numbers are our data that helps gauge the impact our social media pages and campaigns have on the company and eventually, on our brand value and revenue.
via reportgarden.com
Social media metrics help us to divulge deeper in these everyday numbers, become high indicators of our business reach, impact and success as well as help us design our strategies and campaigns for the future.
What are the metrics we can use?
1. Reach & Impressions
While going through your social media profiles, you must have come across words like reach & impressions. Impressions tell you how many times have people come across your post on their timeline, organically. But it isn’t the strongest indicator as your post can be seen by the same account multiple times, and it still counts as a new impression each time. Reach is the index that tells you how many times a unique profile has come across your content. Together, reach & impressions play a crucial part in understanding the overall pattern as well as the quality of your content.
via squarespace.com
When starting a new business, reach metrics is the most important to you. Higher reach ensures that your content is viewed by a new set of people every day, which results in a growing audience.
2. Audience Growth:
Content consumption through the right audience is one of the initial focus of every social media profile. Not just any audience that checks on your profile once-in-a-while but an audience that is loyal and keeps returning to your profile regularly is what every brand looks for.
Keeping track of this metric helps you to understand at what stage or campaign have you received the highest audience and can repeat similar campaigns to continue growing.
3. Engagement Rate:
Engagement rate is influenced by the total likes, comments, and shares. The total engagement divided by your page audience gives you your engagement rate. Observing these figures, points to the number of the actual audience that is interested in your brand and has a higher potential to convert into a brand loyalist and ultimately, a customer.
Percentage – increase or decrease in your engagements can help you fine-tune your strategies and move ahead.
4. Conversion rate:
Every brand has a purpose, which is sales, and conversion rates are indices of how much of that traffic has converted into sales. Where bringing all the traffic, amidst battling changing algorithms is important, the most important factor for any brand is conversions. Conversion rate breaks down how much sales have been recorded against the traffic that has viewed & engaged with your profile.
via neilpatel.com
If your number is higher, means your audience is getting what they came for on your landing page. But lower conversion rate means you need to work on the landing page and also ensure that the right message is being provided beforehand.
5. Share of Voice:
Knowing your own metrics is great, but with thousands of brands competing in the same space, how do you know your brand position? With share of voice, you compare the number of mentions in correlation to your competitors. By knowing this number, you may adopt strategies that your competitor has used and create a bigger & better campaign.
Social media metrics are your step-by-step guide to making your brand successful. It also helps to plan your campaigns with the in-hand knowledge of data and make them more precise, keeping track of these tools and using them to your advantage will pose to be the slight difference in the massive success of your campaign.
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Oct 25 2018 
Graphic Design Trends to watch out for 2019
Art is a very wide concept. There is hardly any wrong and ‘a lot of right’ in it. This mantra also tends to spill in world of digital art, more specifically towards designing. The way colours and strokes vary in different eras, graphic design too has trends that change, every few months.
In 2018, the world of designing creeped slowly towards the bold areas of experimentation. Brighter colours and elements of surprise was brought in, to pop the mundane pictures and videos we see on the internet. Where some people may say that designers are pushing the envelope too far, visionary clients and perceptive customers started to appreciate the bold steps taken by the graphic designers of our age.
Design gurus are predicting that 2019 may see experimentation go further, especially in terms of wacky yet creative concepts.
Listed below are 3 designs that we see ‘trending’ in the coming year.
Wave effect
‘The wave’ that started this year, is looking to carry on its rage to next year as well. Wave effect in simple terms is the creative distortion or disturbance in the picture (frame & object), that will immediately capture the attention and the interest of your clients and customers alike.
via merehead.com
Double light
Have you seen a popular song lately, where your favourite singer was surrounded by 2 different colour lights? That is the imagination of your (behind-the-scene) designer coming to live. The double light effect is when you see shadowing or lighting in two colours, around the object, making the screen come alive.
Double exposure
A design idea that sparks not just your visual stimulations, but also your mind, double exposure is a design that excited the designer and the person viewing it, alike. With an outline in the backdrop of a bigger picture, what steals your attention and interest is the imagery created in the framework. It is your perfect design to convey, ‘a picture can tell a million stories’.
These are the trends which made an impact in the past few months but will also go on to create ripples in the designing world in 2019.
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Oct 23 2018 
Social Media Calendar: Create a structured impact
Running a successful brand isn’t easy. Add to that, posting regularly on all your popular social media platforms? You are bound to miss out on posting some day or the other. Or keeping it till last minute, you wouldn’t know what to post and miss out on a particular time you favour.
How do you structure everything and make your life simpler? This is where a social media calendar comes to rescue.
What is a social media calendar?
A social media calendar is exactly as the name suggests. A calendar which helps you plan in advance for your posts; be it Facebook, Instagram or even Twitter. Details such as what to post, the correct hashtags, when to publish, all can be planned in advance.
Why use a social media calendar?
1. Post consistency
Social media is all about consistency. New, fresh content keeps your existing followers engaged and attracts new followers. Miss a moment and it may cost your brand big. As a brand, you will never have a “what do I post?” or “I missed my favoured time!” moment if you pre-plan all your content. You will be prepared for the coming few days or weeks, and posting will be a 2 minute job rather than a half-an-hour panic.
via www.onlinemarketinghq.co.uk
2. Perfect content mix
Maintaining an Instagram grid is not an easy task. Coming up with new set of hashtags customised day-wise becomes tedious. All these and more can be solved through pre-planning with a calendar. Make your content mix, the perfect mix – with posts on information of your brand, interactions with your followers (#AskMe) or even select posts/news from your industry.
via blog2social.com
3. Avoid cross-platform errors
Planning ahead and segregating posts as per platform helps you to avoid mistakes like using Instagram hashtags on Facebook, or last minute editing of captions to be Twitter ready. Another advantage is that with a calendar you can keep track of the correct handles to on the right platform instead of having to search last minute for the account or tagging a wrong account.
via buildmyplays.com
4. Content Planning
Careful and systematic planning = NEVER REPEAT YOUR POST (unless #throwback or #flashback). Having a clear outline of your week ahead, helps you to prepare content for the next few weeks. This also gives your graphic designer, copywriter enough time to devise something spectacular for you.
Curate your best work, create your best mix and put it all on (digital) paper, and YOU ARE GOOD TO GO!
