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Jul 06 2017 
Beat Declining Organic SM Reach with These 7 Tips
Marketing through social media can be a real pain the in the ass. Organic reach is declining steadily, because Facebook has turned into a greedy monster. No one wants to purchase each and every single page like. And, boosting every single wall post sucks. Don’t you worry – here are seven tried and tested tips to help you beat declining organic reach on social media.
1. It’s All About Timing
Keep an eye out to monitor when your followers are most likely to engage with you content. This is the secret key to increasing organic reach and establishing a higher engagement rate for your brand. Brush up on your social media stalking skills.
2. Content is God
Your content better be interesting. In fact, it better be profound. Posting about relevant topics and current trends will ensure more likes, comments and followers. Also, please do not post incessantly to increase following, since it does the exact opposite of what you trying to achieve – it pisses and repels people.
3. Target
You can set target demographics, which will help zero in on the right audience for your content. Depending on your brand’s specifics, start narrowing down on your audience. Remember: Be selective. Be specific. Focus on quality.
4. Share the Limelight
Sharing really is caring. Stop being self-obsessed. Learn how to be social and likeable. Share information your audience will appreciate, even if it means entering into a tie-up with other social media rookies to cross-promote each other’s content; this will actually broaden your reach.
5. Get Personal
Make your brand more personal, because people pay more attention to posts that have a personal touch to it. Humans like to feel special, even on social media. Behind-the-scenes footage, poll questions and audience shout-outs are some examples of ways to engage your audience. Give your brand a human element.
6. Ask Others to Share
Sometimes, you need to be very, very direct – don’t be afraid to ask people to share their own experience, photos and/or expertise with you. It will actually garner more attention and shares. Why? People are more likely to share their own and/or a friend’s content, rather than an attention-hungry brand’s posts.
7. When in Doubt, Test it Out
Always try and experiment with different types of content in various formats to see what really works best. Don’t be complacent – keep trying. Social media doesn’t have a cookie-cutter formula. In fact, social media algorithms keep changing, and what once used to work might not work later on. So, stay on your toes like a ballerina!
All of this said and done, don’t fall into the trap of ONLY focusing on organic reach. A smart combination of paid acquisitions and organic reach is what will help drive the most traffic to your site and boost engagement within a shorter time-span. So, set aside a small budget for selective paid promotions, from time-to-time, to increase your reach even further.
All Image Courtesy: giphy.com
Do you have a useful social media tip you’d like to share with us? Comment below and let us know!
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Jul 04 2017 
5 Ways Social Media Helps to Boost Sales
Who doesn’t like making money? If you raised your hand, please let us know your details, so we can ask you to transfer all of your remaining riches to us right away. Jokes apart, if you are looking to boost sales, have you considered tapping into social media? Social media is an excellent tool to facilitate boosting your company’s finances. Here are five ways it can help –
1. Customer Service
Image Source: HelpScout.net
Bad customer service leads to disgruntled customers. Good customer service leads to loyal customers and positive word of mouth. Repeat these two sentences to yourself until they sink in. Let’s get one thing straight – customers expect real-time responses from their service providers. When customers are not happy, they like to vent their grievances. Before, they would crib to near and dear ones. Now, they project their thoughts and angry rants on social platforms, which are louder than megaphones. So, use social media wisely to alleviate upset customers through handling complaints efficiently. Also, many customers Inbox or DM companies with sales-related inquiries before purchasing a product or service, so keep checking and responding regularly to avoid missing out on revenue.
2. Market Research
Developing a product and then waiting to see if it works is a traditional and ancient practice. Use current technology. Seriously – get with the program. You can understand your market by interacting with them in real time on social media platforms in an interactive manner, which makes market research quick and easy. And, you can modify and develop your product and service accordingly. This is pretty empowering, actually. Social media is a conversation, encourage your audience to speak, sit back and listen, and then speak.
Image Courtesy: giphy.com
3. Brand Awareness & Promotion
A study conducted by LinkedIn indicates that 63% of consumers were motivated to take action after learning about products and services on social media. This stat better grab your attention. Engaging social media users effectively can result in increasing brand awareness at a significantly lower cost compared to traditional media – the cost per customer acquisition is pretty lucrative.
4. Pertinent Advertising
Image Courtesy: giphy.com Social media provides control, flexibility and accuracy to get higher results within a set budget that is fully in your control at all times. Through ads on social media, you can track your actual views, click rate, website clicks, and so on and so forth. Monitoring this information and modifying your campaign accordingly will help you drive your services to the right market in the most streamlined manner possible.5. Better Sales Opportunity
By providing more information about your services/products and offers and by also taking into account the reach social media has to offer, the chances of conversion are pretty amazing. The younger generation – millennials – are glued to social media (many don’t have a TV and don’t subscribe to magazines and newspapers!). Hence, you can convert them into customers sooner by reaching out to them with product/service and benefits-related information on their social media feeds.Still have questions? Get in touch with us right here.
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Jun 21 2017 
5 Tips for Social Media Teams Working with Design Teams
Often, you will hear stories about businesses constantly changing social media agencies. However, that is far from advisable because it takes away from consistency and cohesiveness. Furthermore, the learning curve for every new agency coming on board to grasp your brand can take away from overall efficiency. Here are four important things to keep in mind when working with an external social media team for the first time, to make the whole process stress-free and worthwhile.
1. Be Detailed
Graphic designers are not mind readers – you will need to explain the client’s brand to them, provide very detailed creative briefs with things spelled out as much as possible, from copy, requirements (such as inclusion of logos, contact information, etc.) and placement of each element, to format and technical specs. Can’t communicate thoroughly? Then don’t be surprised when the files you receive aren’t anywhere close to what you wanted! Never underestimate the power of a very comprehensive creative brief – it saves everyone grief in the end.
Image Courtesy: AmazonAWS.com
2. Give References
Elaborating further to point 1, if your brand needs revamping, you must create a mood board of reference images to share with your design team so they know the look and feel you are aiming for. It also helps to share style guides, if there are any in place, with them so color palettes, font sizes and typography choices are consistent and in sync with your client’s brand guidelines. If your client has no brand book in place, you might want to take the initiative to build one for them in conjunction with the inputs of your design team.
3. Give Buffer Time
The perfect planner @atelieraarhus ? Jeg prioriterer mine to-dos ved at sætte en stjerne ud for de vigtigste ✨ Den er desværre udsolgt, men en ny udgave er på vej! A post shared by METTE (@chaoticharmonydk) on
It helps to provide creative briefs and references, along with an upload schedule, well in advance, so there is enough buffer room in case someone falls ill or something needs to be redone a few times. As a rule of thumb, try to send in requirements to your design team 2 weeks in advance – and 1 week is the bare minimum if you want their work to show thought was put into it. It is important you set clear expectations with the client to take into account how much lead time is needed before they ask for any last-minute favours; your design team will love you and respect you for this!4. Set Up a Status Pipeline
In case you have one design team working on several accounts for you, make sure you use a client pipeline system to track the status and deadlines of every file needed from their end so nothing slips through the cracks. An Excel master sheet works easily, combined with a weekly 30-minute status recap call, however you could also try resources, such as Asana and Slack.Image Courtesy: CloudFront.net
5. Mix It Up
Designers also experience fatigue – do not put all your eggs in one basket. Divide accounts between various designers to maintain variety and creativity. You could possibly consider rotating brands among various designers on a cycle basis if your clients have projects divided into phases. Often clients get upset when they see monotony in every upload, so try to keep things fresh.If you are looking for more tips about social media from our team, click here.
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Jun 15 2017 
New to Social Media? Here’s Your 101!
If you have just launched a NEW brand (congratulations!) and you are also a one-person-army handling everything on his/her own, including social media, there is a lot of room for mishaps to happen if you don’t have an actual background in the art of SM. You’ve created your social media accounts, you’ve filled out the About page with essential details, and uploaded some smashing photos. Now what? While we have already explained why social media is essential for every business here and do’s and don’ts for working with an external social media agency if you have a budget right here today we are going to share five essential tips about social media for you newbies out there, so listen up!
1. Don’t Like Yourself
No, no, of course we are all about self-love, but when you are on your official page’s account, do not like your own posts while logged in as an official page, because it looks really embarrassing and desperate. You can, however, like posts on your official page from your personal account – Click on the icon next to “like,” “comment,” and “share” to select “Liking and Commenting as – You” instead of as an official page.
2. Begin Organically
If you do not have much money to invest in social media, because you literally just launched and don’t want to sell your kidneys yet, then boost your likes and shares organically . Create a simple system within your team (and, close friends) to boost likes and shares on your page organically by asking them to like your uploads, comment, share and invite/tag people who might like your social media feeds, as well. Once you are done tapping into your free audience basket, then you can proceed with paid promotions, strategically.
3. Freebies
Try to promote your pages as much as you can for free by including hyperlinked icons on your Website, emailers/newsletters and email signature. Also, make sure your cross promote your pages and include details on business cards you are handing out. Whenever you send out a press release, request journalists to hyperlink to your social media pages so you can tap into a wider and new audience.
4. Socialize
If you are on social media, you need to be social. That’s the bottom line. So, don’t just upload posts and disappear. Make sure you reply to comments and messages – you need to interact with your user base if you are planning on retaining them.
5. Lead, Don’t Follow
While it is a good idea to follow certain accounts on social media, it does not look very good if a business page has very few followers and a lot of people it is following, specifically with reference to Twitter and Instagram. After inviting everyone from your list to follow you, a clean-up is recommended after few days have passed. If you are not really going to be actively interacting and liking posts from people you are following, hit unfollow. If you look at Amul, Amrapali, Jaguar, Nykaa, Vogue India – any major brand, basically – the ratio of the number of people accounts follow compared to the number of people following them is actually less than 1%.
Still have questions about stepping up to speed with social media? Connect with us right here
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Jun 14 2017 
5 Mistakes to Avoid When Working with a Social Media Agency
Often, you will hear stories about businesses constantly changing social media agencies. However, that is far from advisable because it takes away from consistency and cohesiveness. Furthermore, the learning curve for every new agency coming on board to grasp your brand can take away from overall efficiency. Here are four important things to keep in mind when working with an external social media team for the first time, to make the whole process stress-free and worthwhile.
1. Do Your Research
Make sure you are clear in your head regarding what sort of tone you want your social media content to take, what type of content you definitely want to see and pay attention to what is and isn’t working for your competitors on social media. Take time out to compile a mood board of references for how you want your creatives to visually look, as well. The more research you put in, the more effectively you will be able to communicate to your social media agency. Make sure to also research the agency you are roping in – What brands have they handled in the past? Do they have loyal clients?
2. Be Prepared
We ain’t your regular squad! #dreamteam #tbt #squadgoals #fierce #pussycat #withapipe #instagram #millennials #at #work A post shared by Kissdoodles (@kissdoodles) on
Be prepared to avoid endless back and forth and miscommunication. For example, if you are using an in-house design team to coordinate with an external social media entity, make sure you provide files well in advance so the agency can schedule posts accordingly. If your social media agency is designing creatives on their own, then make sure components needed from your end, such as product images, are transferred in a timely manner to avoid a mad rush last minute.
3. Communicate Openly
Always communicate your targets and expectations clearly, to set the tone right from day one. Explain what method of communication and project status tracking works best for you. Give context as to what did and didn’t work in the past when dealing with social media teams. If you are unhappy with how your social media agency is performing, flag that immediately so it can be addressed on time. Always be vocal!
4. Budget Properly
Numbers numbers numbers! Weekend is here! #thursday #analytics #sessions #statistics #marketing A post shared by Kissdoodles (@kissdoodles) on
Now while you might want to bring in billions of dollars or generate a following bigger than Selena Gomez’s Instagram account, know that social media is not entirely effective without a budget, although it certainly is more affordable than traditional forms of advertising and marketing. Set a budget for a) social media agency fee, b) graphic design fee, c) photo/video shoots and d) paid promotions.5. Be Realistic
With budgeting goes being realistic. Make sure you brush up with social media trends and statistics to ensure your expectations are not too low or too high, because that could lead to a lot of ongoing disappointment. For example, do not expect 5000 new page likes on your Facebook page for a budget of $100. You should ask your social media agency to give you an honest picture of what they can and cannot help you achieve given your budget, resources and competition. Most importantly, give enough lead time whenever you wish to introduce something new or want to phase something out. Agnes are often working on multiple projects at the same time and cannot deliver things at last-minute notice, so be respectful and professional of deadlines and lead time.
Image Courtesy: JessicaSimien.com
Keep these five things in mind and your working relationship with your social media team will be a happy one!
Keen on discussing your business’ social media strategy? Get in touch with our team at Kiss Doodles right here.
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Jun 12 2017 
Social Media – Every Business’ Biggest Essential
Are you one of those people who misses when people were smarter than their phones? Are you still rebelling against temptation to cross over to the dark side by jumping onto Facebook, Twitter, Instagram and Snapchat? Well, whether you like it or not, social media has become an essential part of every single person’s life in today’s day and age, with new platforms coming up every few months. The amount of time we – and, this we INCLUDES your target audience 99% of the times – all spend glued to our Smartphones is shocking. And, this is precisely why it is of utmost importance every business, including yours, embraces social media. Still not convinced? Tough cookie you are! Here are four key reasons that will certainly have you rethinking in no time
Build Brand Awareness
Over 3 billion people use social media in the world, and this enormous number is only going to increase further with each passing year as the Internet becomes even more accessible, that, too, at higher speeds. Traditional forms of marketing are simply not as effective anymore – people are spending an increasing amount of time on social media platforms on their phones, tablets, laptops and the works. Many millennials, for example, are not even subscribing to newspapers and magazines, and often, do not even own a television – marketing and advertising through social media is hence the best opportunity to reach and engage such audiences and potentially even turn them into a loyal customer. According to the Social Media Industry Report, 88% of all marketers felt that their social media efforts actually generated more exposure for their businesses
Image Courtesy: SocialMarketingFella.com
Get Customer Feedback
It is very easy to voice your opinion regarding any topic on social media. And, this is a great way to keep tabs on the pulse of the latest trends and what your audience thinks, so you can adapt accordingly. One can get great customer insights from Tweets and posts put on social media, and you can even acquire user reviews to make sure your customers are satisfied with your offerings. Furthermore, you can acknowledge and address complaints to avoid mishaps and bad word-of-mouth.
Image Courtesy: Hellaspindakaas.com
Generate Leads & Higher Conversion Rates
As your brand reach increases, the percentage of conversion also increases like magic. According to Social Media Examiner, approximately 66% marketers saw increase in their leads thanks to engaging social media platforms – after all, the more followers you obtain, the higher your odds of converting them into customers.
Image Courtesy: Leadusive.com
Target Precisely
Social media platforms allows you to run ads at a very low cost. And, you can make these ads as targeted as you want, while also changing copy and target demographics and budgets in real time, since monitoring campaign performance is very easy 24/7. In fact, the power is with you when it comes to running ads on social media channels, unlike traditional ads. Want more page likes? Want to drive more traffic to your Website? Want to increase sales of your product? Want to generate downloads? Everything is very much possible through running ads on social media.
Image Courtesy: SproutSocial.com
Still have more questions about getting your business onto social media? Contact our team at Kiss Doodles right here
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Jun 09 2017 
Decoding Influencer Marketing
The world of social media is quickly changing at a speed that could make anyone’s head spin, and as a result it is important to adapt your digital marketing strategy accordingly. While once upon a time it was easier to ensure purchased fans on portals like Facebook were authentic, it isn’t so simple for brands to work wonders anymore. At the same time, there is a growing pool of thought influences who have managed to build a loyal community of substantial followers on Instagram, Twitter, Facebook, YouTube, Quora and the works – these people influence the thoughts and decisions of many people who are sick of traditional in-your-face ads being force fed down their throat. And, this is why we are now going to help you understand the wonderful world of influencer marketing, so you can use it to your advantage.
Why Influencer Marketing?
Rather than trying to build a fan base from scratch, and ending up drawing bots, influencer marketing allows you to target a select few people, who then reach out to your target audience in a way that is more credible and effective than how you possibly could. Influencers are experts in their domain and their audiences trust them – a tie up with a thought influencer allows your brand to establish credibility in the eyes of people in a much more meaningful way.
How Do You Go About Influencer Marketing?
There are four key steps to going about building a strategic influencer marketing campaign, and we will walk you through all these steps, one-by-one:
Image Source: Image Courtesy: Tes.com
1) Get Your Goals & Targets Straight
It is important you start off by having complete clarity regarding your company’s immediate and long-term goals. Once you are clear about that, you can then figure out what it is that you are hoping an influencer can actually help out with and set targets, accordingly. For example, are you simply looking to establish brand awareness? Are you trying to generate more sales – if yes, how much? Are you trying to reach out to a new audience you previously haven’t been able to – if yes, which sort of new audience? Are you looking for more audience interaction – if yes, are you thinking of an interactive contest that generates a certain amount of participation and/or subscriptions? One word of caution – while setting goals and targets, make sure you are also being realistic.
Image Courtesy: EventRebels.com”
2) Get Into Sherlock Mode
It is important you identify the right type of influencers for every medium – do a search based on various hashtags that are relevant and see who leads the pack. Spend a few hours researching influencers by portal, whether it be Instagram and Twitter or Facebook and YouTube. It is not necessary one influencer is going to be influential across all portals. Research what type of brands have your shortlisted influencers already worked with – often influencers do not take two brands that are competitors, due to conflict of interest clauses.
Image Courtesy: IMCHouston.com
3) Tap Into Your Inner Accountant
Once you have set goals, targets and identified a list of influencers that are relevant to your market, chalk out a budget that you want to allocate to various influencers based on tier one, tier two, tier three. And, make sure you also spell out what deliverables you are looking for from each influencer based on the remuneration you are providing them. For influencers are that are tier two and tier three, sometimes you can offer them your product/service for free in exchange for publicity or work out a barter tie-up where you both cross-promote each other.
Image Courtesy: News.Bitcoin.com
4) Analyze. Rework. Repeat!
Make sure to constantly monitor results of marketing efforts when roping in influencers – are they actually meeting their deliverables? Are there any influencers who are surpassing expectations whom you can form an even longer working relationship with? – Establishing rapport is important! Are there any newly emerging influencers who you might want to rope in during phase two of your efforts? A huge component of marketing is tweaking things based on performance in real time, since a lot of factors are very dynamic.
Did you find these tips from our Kiss Doodles team useful? Comment below and let us know!
Baniner Image Source: Image Courtesy: SILC.edu.in”
