So, you’ve built a Website and it has been up and running for a few weeks, perhaps even months. And, now you’re scratching your head. Why? Because you don’t have the slightest clue as to why you aren’t getting traffic. Does this scenario sound a bit too familiar? Here are four potential reasons you aren’t getting any traffic.
1.Your Content Sucks
If your content is not good enough and the quality of your Website is mediocre, don’t expect much traffic. There are plenty of competitors who are taking time out to invest in high quality content, and they are going to beat you to the race. Also, poor quality content is not going to get shared on social media. There is a reason people say content is king. Get your act together.
2. Your Website is Slow
People don’t have much patience. Everyone has a short attention span. So, a Website that takes forever to load is going to impact how much traffic you get. It is important to note that page speed is a huge ranking factor – users will only revisit your Website if it loads fast. Any Website that takes more than 4-5 seconds to load is going to result in people disappearing faster than imaginable.
3. Your Website’s Design is Horrible
If your Website has a horrendous design, that means it probably isn’t user-friendly. So, how do you expect there to be any recurring users? The way your site looks, feels, and functions has a direct impact on how users engage with your site, and if they even feel like engaging with your site at all, actually.
4. You Aren’t Even Bothering to Market
It is time for a much-needed reality check, my friend. Simply putting up a Website does not magically result in thousands of page views, even if your content is decent. Shocked? Until you get roughly 10,000 subscribers, spend as much time as you can to promote your site. If you can’t promote your own site, don’t expect others to do it for you. Remember how long it took to develop your Website? You should be spending even more than that amount of time on marketing. Be seen to be sold – that is the bottom-line.