Kissdoodles

Top Social Media Firm Mumbai

  • Jul 22 2019

    5 Reasons Why You Should Work With An External SEO Team

    By InEverything Web 0

    It is interesting to note that Google has already captured a whopping 90.1% of the total search engine market share. Yet, surprisingly, only 44% of companies are leveraging the power of search engine optimization (SEO) for marketing purposes. Lack of SEO compliance has a direct impact on your company’s marketing strategies and it adversely affects your online presence. Do you really want your brand to fail to show up in the initial pages of Google search engine results? Nope, didn’t think so! When left to real experts, SEO can greatly improve the influx of traffic to your website. Read on to know 5 reasons why you should work with an external SEO team as opposed to hiring someone in-house.

    1. The Third Person Perspective

    An external SEO team is an industry exclusive marketing expert. They can observe opportunities from a bird’s eye view and create ideas, which might be unusual for your sector, but can prove to be truly ground-breaking for your long-term marketing agenda.

    2. Cost-Effectiveness

    By hiring an in-house SEO expert, you will not only be paying for SEO-specific tasks, but also for employee benefits, such as medical insurance and paid time off. However, if you hire an external SEO team, you will be engaging qualified experts on a need-basis system and your expenditure will only comprise of the actual services you avail.

    3. New Strategies, NOT Run-Of-The Mill Ideas

    When you hire an external SEO team, you hire a group of pros who are up to date with the latest trends and best practices. This helps create fresh and customized ideas that are relevant, which will fully resonate with any dynamic market scenario.

    4. Real-Time Results

    Positive SEO results not only need a lot of hard work, it demands consistency. Deploying a sub-standard ‘expert’ for one-time, half-baked efforts will not only throw your money down the drain, but it might even jeopardize your brand’s image if your competitors are already ahead of the game. An external SEO team can maximize your ROI with targeted solutions and also offer you the leeway of getting extra visitors without spending extraneous resources.

    5. Scalable Services As Per Your Needs

    SEO requirements are susceptible to change, based on new developments within the market, modifications to complex algorithms and/or customer demand. If your SEO need is limited during a certain month, an in-house team will still charge you the same salary (they are on your payroll, remember?). However, an external SEO team can scale up and down as per your needs – this is a crucial point because if your brand suddenly grows, or there are several new competitors in your industry, an external SEO team can easily rope in extra professionals during those high-volume periods.

    Clearly, outsourcing your SEO needs to an external team can help you grow your brand via unique strategies, cost-efficiency and scalability. Furthermore, you get to sit back and enjoy the benefit of fast, real-time results. If you want to understand how you can leverage the power of SEO, don’t hesitate to get in touch with our team right here.

    Sources –
    > https://junto.digital/blog/seo-stats/
    > http://www.digitalmediaghost.com/publication/5-important-reasons-why-you-should-always-hire-an-external-seo-expert
    > https://moz.com/ugc/5-reasons-why-you-should-outsource-your-search-marketing-efforts
    > www.wsiprovenresults.com/blog/8-ways-your-business-can-benefit-from-seo-outsourcing/
    > https://thriveagency.com/news/heres-why-only-44-percent-of-businesses-are-investing-in-seo/

  • Jul 19 2019

    Up Your Content Game With These 5 Video Marketing Tools

    By InVideo 0

    Videos are probably the most sought after form of content that is available in today’s digital era. As per a HubSpot report, 54% of consumers want their favorite brands to share more video content. Forbes reveals that users actually spend 88% more time on Websites with video content, and 95% people remember a call-to-action better after watching a video compared to reading it in text format (10%). Hence, according to Wyzowl, 87% of marketing professionals are already using videos as a marketing tool. Research by Animoto indicates, 88% of video marketers are happy with ROI.

    This information highlights how powerful video content can be for businesses across all industry sectors. If you’re looking for video marketing tools to improve your content mix, here are 5 that will prove handy! –

    1. Wirecast

    For those who are invested in streaming live videos to remote audiences, Wirecast is the go-to video creation tool. It is equipped with a plethora of handy features that allow you to capture live videos – guest lectures, weddings, news events – and you can include dynamic effects like the transitions and animated titles. Regardless of whether you have a Mac or Windows computer, Wirecast transforms it into a studio, and you can live-stream unique content on social media platforms like Facebook.

    2. Magisto

    The AI buzz is all around, and Magisto is embracing it to perfection. A completely automated video editing tool, it relies on advanced artificial intelligence algorithms to select the best parts of the recorded video and join them together to make a phenomenal final piece.

    The value-added features by Magisto are the best things to look out for. While the tool allows you to take videos or click images from within the app, you can also fine-tune it by adding a peppy track of your choice and classy filters that appeal to you.

    3. Animoto

    An online editor that is fully automated, much like Magisto, Animoto is usually deployed by marketers and vloggers for video creation. Made for those who seek professional and quality videos for their brands, Animoto is a perfect choice since it gives you the option of adding your brand’s logo as a watermark for further visibility when video content is re-shared/retweeted. Animoto also gives you access to a wide array of storyboard templates and options for colors, stocks, fonts, and music that can be easily integrated with the videos. Added bonus – you can even make videos from just photographs and text!

    4. Filmora

    Simplifying the art of video editing, Filmora is an easy to use, yet highly efficient tool, which allows the user to get creative with new ideas, colors, fonts, brightness, speed, rotation and other advance enhancement features. Make your brand stand out with videos that are truly of professional quality. Filmora is available on Android and iOS, named as FilmoraGo, and it is compatible with both Windows and Mac computers.

    5. Wideo

    Who doesn’t love animated videos when they’re done tastefully? If you want to one, Wideo is your best friend. With its easy to use interface, you can create interactive marketing videos for your brand either from scratch or through their built-in templates. Wideo has an option that allows you to quickly download video files in MP4 format, and you can directly share your creations on Facebook or YouTube, too.

    Video marketing in today’s age is no more a luxury, but an absolute necessity for all those who are looking to grab eyeballs for their brand. We hope you’re able to leverage these five tools to build a brand persona that has a solid impact. If you need help with a video marketing strategy, contact us right here.

    Sources –
    > www.oberlo.in/blog/video-marketing-statistics
    > www.smartinsights.com/digital-marketing-platforms/video-marketing/7-video-content-creation-tools-that-youll-need-in-2019/
    > https://shanebarker.com/blog/video-marketing-tools/

  • Jul 17 2019

    Check Out These 5 Social Media Campaigns For Inspiration

    By InSocial Media 0

    Social media has a very powerful impact on audiences – it helps them decide which brand to stick to out of a variety of options available in the market. According to experts, 49% of millennials and 85% of Gen Z use social media as a tool to check products to make sure they get their money’s worth. As a result, social media campaigns can be looked at as a kind of digital persuasion subtly played by companies on the minds of buyers – it occupies a dominant part of a buyer’s journey. Some brands have truly mastered this craft with tasteful ideas that are unique. Here are five of our favorite social media campaigns –

    Campaign 1 – Starbucks’ Unicorn Frappuccino

     As a manufacturing scarcity strategy, Starbucks introduced an addictive purple and pink beverage for a one-week period in April 2017. It had a clean sweep, especially amongst millennials who grabbed the offer just to overcome FOMO and Instagram this pretty brew. The Unicorn Frappuccino and its hashtag generated approximately 1,55,000 Instagram posts. Isn’t that a viral sensation?

    Campaign 2 – Charmin’s Sit Or Squat App

    Known for a ton of wit across all of its campaigns, Charmin’s literal toilet seat humor has left consumers in splits for many years. In 2017, they rolled out a rather helpful campaign called Sit Or Squat to help their customers check how clean (sit) / unclean (squat) local toilets are. This interactive campaign addressed an actual issue consumers face – dirty toilets – which drew a lot of attention and appreciation.

    Campaign 3 – IHOP:IHOB

    A rather odd social media campaign, The International House Of Pancakes switched its “P” with a “B” and became IHOb – the International House Of Burgers – for short span of time in 2008. They acted craftily and asked their audience to guess what “B” stood for. 330,000 users wrecked their minds and responded with wild guesses. Finally, when the ice was broken and the new name was revealed by the company, their tweet drew 15,000 retweets, not to mention that burger sales quadrupled!

    Campaign 4 – Dove’s #RealBeauty

     

    Dove carefully created a holistic social media campaign that tapped into Facebook, Twitter, Instagram and YouTube to emphasize self-love and self-esteem, which has a strong and positive emotional connect amongst its female user-base that anyhow felt underrepresented in advertising that features retouched images of unnatural “beauty” standards. Hashtag campaigns, including #RealBeauty, #NoLiesNeeded, and #SpeakBeautiful, encouraged users to trust and nourish their inner beauty. Additionally, Dove vowed to stop retouching images.  AdAge judges unanimously named this campaign as one of the Top 100 21st century campaigns – quite impressive!

    Campaign 5 – H&M’s Nano-Influencer Tie-Ups

    H&M is definitely a fashion brand that has expanded to many corners of the globe. While most brands leverage influencers and micro-influencers, H&M tied up with NANO-influencers in 2018 to drive consumer engagement substantially. In fact, they gained 294.1 engagements per mention through this tactic, which is amazing in an ultra competitive market.

    Social media campaigning can create an enormous shift in both your business as well as your user base’s mindset. We hope these five super successful campaigns inspire you to take the plunge into planning an offbeat social media campaign, too. If you need help, don’t hesitate to get in touch with our team right here.

    Sources –
    > https://coschedule.com/blog/social-media-campaign-examples/
    > https://blog.hootsuite.com/social-media-campaign-strategy/
    > www.talkwalker.com/blog/best-social-media-campaigns
    > www.brafton.com/blog/social-media/3-brands-with-the-best-social-media-campaigns-in-2016/

  • Jul 15 2019

    Don’t Miss These 5 Tips For Improved Social Media Analytics

    By InSocial Media 0

    If you have clear goals for your brand’s social media, it is important to measure campaign success – we call this process social media analytics. One of the best ways to conduct social media analytics in an organized manner is through an Excel spreadsheet – it will enable you to share your findings with your team easily, make real-time edits and convert data into graphs and bar charts quickly. So, what are we waiting for? Let’s take a look at 5 top notch tips to help you assess your social media analytics better! –

    Tip 1 – Know Which Social Media Metrics to Measure

    In order to measure social media campaign success, you first need to determine which numbers are important to scrutinize – Sales? Site visits? Downloads? Comments? Likes? Tags? DMs? Referrals? UGC? What numbers reflect success? What numbers are average? What numbers are a major red flat? Statistics reveal that conversion rates and engagement are the top 2 metrics to consider, with the former being at 36% and the latter at 35%.

    Tip 2 – Identify Changes in Audience Behaviour by Examining Follower Growth

    The best way to engage several potential customers and increase traffic is by having a good number of real social media followers. Input the follower count per platform into your Excel sheet so you can track growth every month.

    Pro Tip – Cyfe is a popular social media dashboard tool, which helps track and monitor social media data to measure success of various social activities.

    Tip 3 – Monitor Brand Engagement Closely

    Your followers and impressions are only of use if you get enough engagement out of it. Comments, re-pins and retweets affirm the fact that the content you are sharing is of interest to your followers. Input the number of posts per month by category (i.e. video, contest, JPG, testimonial, blog link, infographic, etc.) and the total number of comments / likes / shares / DMs. Doing so will allow you to find out what sort of content is drawing the best engagement amongst your follower base, so you can plan better editorial content.

    Pro Tip – Consider also tracking your competition’s social media performance side-by-side, too, so you know where you really stand in comparison.

    Tip 4 – Spot Reach-Related Irregularities by Looking at Impressions

    The number of individuals who see your social media updates regularly is collectively known as impressions. Top social networks have such built-in analytics. Record all the impressions in your spreadsheet at set intervals, and also keep a note of each period’s posting frequency. Look for spikes and try to identify what caused it to occur.

    Tip 5 – Review Traffic and Clicks Closely

    Since clicks influence Web traffic immensely (and, sales, if you’re an e-commerce portal), it is an important metric to observe. Not all clicks result in traffic; but if there is a massive difference between them, it clearly indicates that something is wrong with your site – most probably the loading time. Note the referred traffic on each of your social networks on the excel spreadsheet for better analysis of platforms that are performing well and platforms that aren’t adding any value.

    It is also important to pay attention to the sort of audience profile you’re drawing – if your ideal customer base is women between the ages of 30-40, and your analytics reflects traffic of men between the ages of 50-60, clearly there is an issue that needs to be addressed.

    We hope these five pointers helps you analyse your social media performance more thoroughly so you can improve future campaigns, accordingly! Make sure you input all the data above accurately. And, if you need any expert help with social media strategy, auditing and analytics, feel free to contact our team right here.

    Sources –
    > www.socialmediaexaminer.com/10-metrics-to-track-analyzing-social-media-marketing/
    > https://blog.hootsuite.com/social-media-analytics/
    > www.socialmediaexaminer.com/5-ways-to-analyze-social-media-marketing-performance/
    > https://themanifest.com/social-media/how-track-and-understand-social-media-analytics