Instagram has a 10x higher engagement rate for brands than Facebook, and a whopping 84x higher engagement rate than Twitter. Furthermore, research indicates 60% users discover products on Instagram. Switch to a business profile and start incorporating the following 5 … Continue reading
Did you know that 88% of online visitors are less likely to return after a negative site experience, and that people’s perception of a company’s credibility is 75% based on Web design? Assessing and reiterating measures to help your website … Continue reading
It is interesting to note that Google has already captured a whopping 90.1% of the total search engine market share. Yet, surprisingly, only 44% of companies are leveraging the power of search engine optimization (SEO) for marketing purposes. Lack of … Continue reading
Videos are probably the most sought after form of content that is available in today’s digital era. As per a HubSpot report, 54% of consumers want their favorite brands to share more video content. Forbes reveals that users actually spend … Continue reading
Social media has a very powerful impact on audiences – it helps them decide which brand to stick to out of a variety of options available in the market. According to experts, 49% of millennials and 85% of Gen Z … Continue reading
If you have clear goals for your brand’s social media, it is important to measure campaign success – we call this process social media analytics. One of the best ways to conduct social media analytics in an organized manner is … Continue reading
To survive in this highly competitive and digitized world, one is always on the lookout for ways to broaden their brand in the market – an official website is a great starting point. Even if you think your social media … Continue reading
Surprisingly, not everyone understands something as basic as the need for a creative brief. Trust us, it can make or break a campaign. In essence, a creative brief is a document that sets the right expectations with a set of … Continue reading
A detailed review of your SEO strategies – also known as an SEO audit – will allow you to analyze which areas are doing well and which need to be revamped to improve your Web site’s performance and rankings. Let’s … Continue reading
If visual content is 40x more likely to get shared on social media platforms, which is what research indicates, then the importance of a design team cannot be emphasized enough! And, yet, nearly every brand has their design team horror … Continue reading