Social media today, is dynamic. Trends are changing rapidly to grab the maximum attention. From worded content, to picture content and videos, digital-info consumption is evolving continuously. Instagram is about pictures & videos and we all keep looking for new … Continue reading
Think about it, what is the first thing that comes to your mind when you need a tissue, do you ask for a Kleenex? Do you get photocopies at your place of work or do you request for Xerox copies? … Continue reading
Marketing has always been about an exchange, be it in terms of information or money. Either you sell the customer your product, or, the customer sells you the reason of not buying your product. Nevertheless, it is still a constant … Continue reading
Social media is a something we are all familiar with along with continuously being bombarded by it. It no longer just connects people across regions and backgrounds, it has also developed a life of its own now, is vital in … Continue reading
Climbing up the ladder of modern, client-engaging marketing strategies has been the steady player called influencer marketing, the buzzword-laden mystical tool that has become handy to many marketers. For someone new to the marvels of micro-influencers, one can understand influencer … Continue reading
As we all would agree, we live in an ever growing digital world, where life without social media seems impossible. Our vocabularies are familiar with the names YouTube, Instagram, Twitter, and Facebook and so on, and that seems only natural … Continue reading
Social media is not about putting up random posts on any given platform. No way. It’s an art. And, believe it or not, it’s an art that is actually driven by a lot of strategy – that is what differentiates successful … Continue reading
It can be tricky to determine if your Website needs to be revamped. It is easy to become complacent, and redesigning a site can be a pretty mammoth task. But, that could be detrimental to both branding and business. So, … Continue reading
Every start-up CEO has to answer this difficult question at some point – Should I hire an external agency to handle my social media, or should I handle things in-house? Now, if you had a chicken laying golden eggs every … Continue reading
It has become fairly simple to setup an e-commerce business these days. Yes, curating and/or manufacturing products is no easy feat, but once that’s in place, getting a Website up and running, along with a secure payment gateway is fairly doable. However, … Continue reading